Intellectual Property Strategy: In-House Perspectives

Name: Intellectual Property Strategy: In-House Perspectives
Brand: Edward Elgar Publishing
SKU: 9781035345151
Price: 756.60 HKD
Availability: InStock
Author: Farnaz Massoumian
ISBN: 9781035345151

By Farnaz Massoumian

New Arrival Edward Elgar Publishing April 2026

Specifications

ISBN-13: 9781035345151
Publisher: Edward Elgar Publishing
Publication: April 2026
Jurisdiction: U.K. ? Countri(es) for reference only

Details

This book explores how intellectual property (IP) can be managed to create value and mitigate risk through alignment with business strategy. Drawing extensively on insights and best practices from leading IP professionals across industries, each chapter provides highly practical guidance for patent attorneys and IP counsel to develop effective strategies tailored to their organisations.

Key Features:

Bridges the gap between law, technology and business
Moves beyond academic theory to present accessible and actionable frameworks with many practical examples from different industries and sectors
Covers essential considerations in the daily practice of patent practitioners such as portfolio rightsizing, open source software, communicating with stakeholders and IP clauses in contracts

Featuring real-world examples and insights, Intellectual Property Strategy equips IP professionals, innovation managers and business executives with the tools necessary to make informed strategic decisions in an evolving technological and competitive landscape. This Practical Guide also serves as a valuable resource for students and scholars of intellectual property studies, business law and innovation policy.

Foreword; Preface; 1.
Introduction to IP strategy: PART I IP LICENSING; 2.
ARM: 3.
Nokia: 4.
IBM: 5.
Siemens: PART II PROTECTING PRODUCTS AND SERVICES WITH IP; 6.
Mitsubishi heavy industries: 7.
Norsk Hydro: 8.
Vodafone: 9.
Ocado: 10.
Multinational defense and security company: 11.
HP: PART III PHARMACEUTICALS; 12.
IP in biotech and pharma: PART IV SMES, STARTUPS AND RESEARCH CENTRES; 13.
Introduction to Part IV: 14.
Skeleton Technologies: 15.
ORCA Computing: 16.
Teranode Group: 17.
Non-profit research centres: PART V A WORD ON OPEN SOURCE SOFTWARE; 18.
OSS: Managing risks and benefits: PART VI WORKING WITH OUTSIDE COUNSEL; 19.
Partnering with purpose: PART VII IP NEEDS PSYCHOLOGY; 20.
The soft skills of IP strategy: PART VIII IP CLAUSES IN CONTRACTS; 21.
From boilerplates to bespoke: IP in contracts: Appendix