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International Advertising Law: A Practical Global Guide, 2nd Edition

International Advertising Law: A Practical Global Guide, 2nd Edition

Author: Paul Jordan
Publisher: Globe Law and Business
ISBN: 9781787423909

Previous Edition ISBN: 9781909416048
Published In: March 2021
Format: Hardback , 640 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents
Author

Details

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.

Updated for 2021, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. This new edition covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. It also examines the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).

Edited by Paul Jordan, partner and head of advertising, and Andrew Butcher, senior associate, at UK law firm Bristows LLP, this edition includes chapters from leading experts in 27 jurisdictions. It is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry and serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

New to this edition:

Coverage across all jurisdictions included of native advertising and social media influencers, and industry-specific regulation in relation to gambling, alcohol, pharmaceuticals, financial products and services, tobacco and e-cigarettes
Consideration of the impact and requirements of GDPR with regard to direct marketing and online behavioural advertising, including the use of cookies and the difficulties in relying on consent
Explanation of the latest trends and developments in the jurisdictions covered, serving as a useful reference guide and simplifying international advertising campaigns: including for example the Digital Platforms Inquiry in Australia; the amendment to the Austrian Broadcasting Act relating to product placement; the Digital Chart Regulation in Italy; and the most recent proposals in Ireland in relation to online political advertising
Expanded geographic coverage with a new chapter on Finland

Introduction

Paul Jordan, Andrew Butcher - Bristows LLP

Argentina

Juan Carlos Ojám - Berton Moreno Ojam

Australia

Austria

Alexander Cizek - CIZEK|IP

Belgium

Brazil

Otávio Saraiva Padilha Velasco - Soerensen Garcia Advogados Associados

Canada

China

Czech Republic

Denmark

Carina Hyldahl, Kenneth Kvistgaard-Aaholm - Gorrissen Federspiel

Finland

France

Emmanuelle Jardin-Lillo - TGS France Avocats

Germany

Susan Kempe-Müller - Latham & Watkins LLP

Greece

George A. Ballas, Theodore J. Konstantakopoulos, George Ch Moukas - Ballas, Pelecanos & Associates LPC

Hong Kong

Charmaine Koo, Winnie Yue - Deacons

Hungary

Gusztáv Bacher, Miklos Boronkay, Gábor Faludi Jr., Anikó Keller, Dávid Kerpel - Szecskay Attorneys at Law

India

Ireland

Patricia McGovern - DFMG Solicitors

Italy

Daniela Ampollini - Trevisan & Cuonzo

Japan

Toshiya Furusho, Mizuki Kanno, Yuki Kuroda, Takamitsu Shigetomi - Oh-Ebashi LPC & Partners

Latvia

Sarmis Spilbergs, Edvijs Zandars - Ellex Klavins

Mexico

Carlos Dávila-Peniche, Marina Hurtado-Cruz - Baker McKenzie

Netherlands

Manon Rieger-Jansen, Roelien van Neck - Bird & Bird LLP

Norway

Poland

Portugal

Russia

Yulia Yarnykh - Gowling WLG

Spain

Mónica Esteve Sanz - Gómez-Acebo & Pombo Abogados SLP

Sweden

Switzerland

United Kingdom

Paul Jordan, Andrew Butcher - Bristows LLP

United States

Melissa Landau Steinman - Venable LLP

Consulting editor: Paul Jordan, Bristows LLP

Contributing firm	Author(s)

Argentina
Mitrani Caballero Ojam & Ruiz Moreno	Juan Carlos Ojam
Australia
Von Muenster Solicitors & Attorneys	Alison Eveleigh
	Rebecca Mason
	Sophie Mycock
	Stephen von Muenster
Austria
CIZEK \| IP	Alexander Cizek
Belgium
Hoyng Monegier LLP	Charlotte Weyne
	Laure Vandamme
	Liesbeth Weynants
Brazil
Soerensen Garcia Advogados Associados	Otávio Saraiva Padilha Velasco
Canada
Bereskin & Parr LLP	Jennifer McKenzie
China
Lehman Lee & Xu	Edward E Lehman
	John Lee
	Kent Mitchell
	Lex Smith
	Li Hong
Czech Republic
CMS Cameron McKenna vos	Jakub Tomsej
	Tomáš Matějovský
Denmark
Gorrissen Federspiel	Kenneth Kvistgaard-Aaholm
	Thomas Mølbjerg Dueholm
England
Bristows LLP	Andrew Butcher
	Paul Jordan
	Sacha Wilson
France
UGGC & Associés	Emmanuelle Jardin-Lillo
Germany
Hengeler Mueller	Susan Kempe-Mueller
Greece
Ballas, Pelecanos & Associates LPC	George A Ballas
	George Ch Moukas
	Maria Spanos
	Nicholas Gregoriades
	Theodore Konstantakopoulos
Hong Kong
Deacons	Charmaine Koo
	Winnie Yue
Hungary
Szecskay Attorneys at Law	Anikó Keller
	Dávid Kerpel
	Gábor Faludi
	Gusztáv Bacher
	Miklós Boronkay
India
Anand and Anand	Swati Sharma
Ireland
DFMG Solicitors	Patricia McGovern
Italy
Trevisan & Cuonzo Avvocati	Daniella Ampollini
Japan
Oh-Ebashi LPC & Partners	Takamitsu Shigetomi
	Toshiya Furusho
Latvia
LAWIN	Edvijs Zandars
	Sarmis Spilbergs
	Zane Akermane
Mexico
Arochi Marroquín & Lindner SC	Marina Hurtado
	Roberto Arochi
	Teresa Pérez Lizardi
Netherlands
Bird & Bird LLP	Manon Rieger-Jansen
	Roelien van Neck
Norway
Advokatfirmaet Grette DA	Ida Gjessing
Poland
Sołtysiński Kawecki & Szlęzak	Ewa Skrzydlo-Tefelska
	Jacek Myszko
Portugal
Baptista Monteverde & Associados	Cláudia Tomás Pedro
	Paulo Monteverde
Russia
Gowlings International Inc	Yulia Yarnykh
Spain
Gómez-Acebo & Pombo Abogados	Monica Esteve Sanz
Sweden
NorelidHolm	Miriam Khelil
	Susanna Norelid
Switzerland
Troller Hitz Troller	Barbara Abegg
	Michael Noth
USA
Venable LLP	Melissa Steinman