Name: Internet Branding for Lawyers
Brand: American Bar Association
SKU: 9781614382935
Price: 800.00 HKD
Availability: OutOfStock
Author: Jeff Lantz
ISBN: 9781614382935

Internet Branding for Lawyers Building the Client-Centered Website

By Jeff Lantz

American Bar Association August 2012

Specifications

ISBN-13: 9781614382935
Publisher: American Bar Association
Publication: August 2012
Format: Paperback , 232 pages
Jurisdiction: U.S. ? Countri(es) for reference only

Details

An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?

Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires. You'll learn how to:

Create a unique brand that identifies and addresses client needs.

Differentiate from competitors so that your firm will be seen as the right firm by prospective clients for their legal needs.

Develop a compelling Client-Centered Website with messages that resonate and lead to new clients.

Create powerful attorney profiles and practice area pages that convey the information that prospective clients are seeking.

The Client-Centered Website approach is fundamentally different from the "traditional" law firm website approach, which focuses on the firm instead of on how clients are served. You'll learn how to avoid the pitfalls of the "traditional" law firm website, as well as how to use successful branding and a Client-Centered Website as the cornerstone of your firm's marketing program.