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Law Firm Marketing Toolkit

Law Firm Marketing Toolkit

Law Firm Marketing Toolkit

Author: The Law Society
Publisher: Law Society Publishing
ISBN: 9781907698798
Published In: June 2013
Format: Paperback + CD-ROM , 152 pages
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

Details

This new toolkit offers practical advice and user-friendly templates to make the services your firm offers more attractive to more clients, more often.The toolkit is specifically designed for solicitors not marketeers. In an increasingly crowded legal marketplace law firms need to expand their services to existing clients and attract new business. The toolkit spells out the steps you can take now. You will find sample forms, checklists, example letters and policies for you to use right away. Your firm needs straightforward, practical information and this is exactly what you will find in this toolkit. It includes:

SWOT, PESTLE and the six 'Ps' analysis forms
Professional contact registration checklist and letter
Selling more services to existing clients example letter and forms
New clients sample letter and forms
The three tiers of promotion checklist
Newsletter template
Website and social media policies
Advertising, sponsorship, press and PR promotions audit Further chapters deal with the elderly client sector, the personal touch and networking.

A useful appendix contains information on Law Society accreditation schemes and illustrates how they can help you to market your services.

1. Understanding the benefits your practice gives your clients;
2. Tools to help you prepare to market your practice;
3. Your staff as a marketing resource;
4. Selling more to existing clients;
5. Selling to new clients;
6. Developing and using a professional contact register (PCR);
7. The three tiers of promotion;
8. Your firm's brand;
9. Your website and marketing using social media;
10. How newsletters can work for your firm;
11. How a literature kit can work for your firm;
12. How client registration can work for your firm;
13.Serving the elderly client market;
14. Advertising, sponsorship, press and public relations;
15. The personaltouch: personal selling and networking.
Appendices.

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