Licensing Best Practices Set

Licensing Best Practices Set

By Robert Goldscheider
John Wiley & Sons March 2006

Specifications

ISBN-13
9780471794431
Publisher
John Wiley & Sons
Publication
March 2006
Format
Hardback
Jurisdiction
U.S. ? Countri(es) for reference only

Details

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
Out of stock
This title is currently unavailable for purchase.
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Save