Leadership

Link Out How to Turn Your Network into a Chain of Lasting Connections

By Leslie Grossman
John Wiley & Sons January 2013

Specifications

ISBN-13
9781118380581
Publisher
John Wiley & Sons
Publication
January 2013
Format
Hardback , 192 pages
Jurisdiction
International ? Countri(es) for reference only

Details

Proven networking strategies to achieve lifetime professional success

In today's competitive market, the typical ways of communicating don't serve the purpose of building strong, long-term connections. We need to build collaborative relationships that are memorable and influence others to aid in achieving our goals. What is the first step to connecting with the right person? It's not simply passing along a business card or rattling on about yourself, it is listening to what to the other person has to say. Link Out is filled with strategies that can turn strangers into connections that can change your career or business.

  • Explains how to ensure that potential entourage members perceive you positively
  • Offers a tracking process, which enables accountability
  • Teaches how to express visions and goals through your personal brand
  • Helps you to transform brief connections into relationships that produce valuable introductions and referrals

Link Out delivers an entourage of people willing and eager to make introductions, connections, and referrals—propelling one's resume or business to the top of the heap.

Table of Contents

Acknowledgments

Introduction

Chapter 1: Everyone Needs an Entourage

Chapter 2: The Foundation for Attracting Your Entourage

Chapter 3: Recruit Your Entourage

Chapter 4: Communication 2.0

Chapter 5: Entourage Etiquette

Chapter 6: Linking Out with Social Media

Chapter 7: Launching or Re-Igniting Your Career

Chapter 8: Grow Your Business and Your Sales by Linking Out

Chapter 9: Clear the Accountability Hurdle and Grow Your Entourage

Chapter 10: Pay it Forward

About the Author

About the Author

LESLIE GROSSMAN is the Chief Connections Officer (CCO) of Cojourneo.com and a leadership consultant and speaker. In 2002, Grossman cofounded, with Andrea March, Women's Leadership Exchange (WLE) as a multimedia communications program with conferences around the country to address the needs of professional women and business owners. Prior to launching Women's Leadership Exchange, Grossman founded and led Communications/Marketing Action, Inc. (CMA), creating public relations and integrated marketing programs for a broad spectrum of industries.

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