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Managing Reputation Risk

Managing Reputation Risk A Practical Legal Guide to Corporate Communications

Name: Managing Reputation Risk
Brand: CCH New Zealand
SKU: 9780864759917
Price: 417.10 HKD
Availability: OutOfStock
Author: Tracey Walker
ISBN: 9780864759917

By Tracey Walker

CCH New Zealand August 2012

Specifications

ISBN-13: 9780864759917
Publisher: CCH New Zealand
Publication: August 2012
Format: Paperback , 234 pages
Jurisdiction: New Zealand ? Countri(es) for reference only

Details

Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise.

Written by Tracey Walker, partner of national law firm Simpson Grierson, this book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk.

Topics covered include:

Defamation
Privacy
Confidential information
Copyright
Restrictions on publishing and reporting
Court reporting and suppression
Complaints about the media
Consumer law – misleading and deceptive communications
Protecting online reputation
Social media legal issues

About the Author

Tracey Walker is a partner in Simpson Grierson's media litigation team with over 20 years' experience advising corporations on reputation management and intellectual property enforcement issues.

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