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Marketing and the Law, 4th Edition

Marketing and the Law, 4th Edition

Name: Marketing and the Law, 4th Edition
Brand: LexisNexis Australia
SKU: 9780409327434
Price: 648.00 HKD
Availability: OutOfStock
Author: Clarke, B; Sweeney, B; Bender, M
ISBN: 9780409327434

Edited by Clarke, B · Sweeney, B · Bender, M

LexisNexis Australia August 2010

Specifications

ISBN-13: 9780409327434
Publisher: LexisNexis Australia
Publication: August 2010
Format: Paperback
Jurisdiction: Australia ? Countri(es) for reference only

Details

Marketing and the Law adopts a professional viewpoint and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws that impose controls over the activities of marketers, this highly-engaging textbook also explains how the law can be used to obtain a competitive advantage in the marketplace.

Features of this book include:

-Online resources encourage engagement by testing student?s knowledge in an enjoyable and interactive way
-Organised so that the reader can follow the progress of a product from concept to market
-Generously illustrated with case examples, tables, flow charts and diagrams
-Updated to incorporate the Competition and Consumer Act and Australian Consumer Law

1. Introduction to the Law of Marketing
2. Protecting Inventive Ideas
3. Protecting Commercial Secrets
4. Protecting Copyright Material
5. Protecting Commercial Designs
6. Trade Designations: Passing Off and Unfair Trading
7. Trade Designations: Registration of Trade Marks
8. Product Packaging and Labelling
9. Product Liability
10. Advertising
11. Selling Techniques
12. Competition Law
13. Collusive Conduct
14. Misuse of Market Power
15. Mergers
16. Resale Price Maintenance
17. Exclusive Dealing
18. Franchising
19. e-Marketing

About the Author

Bruce Clarke BEc, LLM, GradDipMktg (Mons), Former Associate Professor and Deputy Head of Studies, Lilydale Campus, Swinburne University of Technology. Bruce previously held positions has Associate Professor and co-director of the National Centre for Corporate Law and Policy Research at the School of Law, university of Canberra and Head of School at Victoria University Melbourne.

Associate Professor Brendan Sweeney, PhD (Monash), LLB, BCom (Melb), lecturer, Department of Business Law and Taxation, Monash University. Before teaching Brendan was a solicitor in private practice and now lecturers at both an undergraduate and graduate level in the areas of commercial law, contract, company law, competition, consumer, insurance and international trade. Brendan is also the co-author of Law in Commerce, LexisNexis 2011.