JavaScript seems to be disabled in your browser.
You must have JavaScript enabled in your browser to utilize the functionality of this website.

Customer Service

Currencies:HKD

Your Language:

Browse Books

Browse Books

Ask the Experts

Home >
Marketing Kit for Dummies, 3rd Edition

Marketing Kit for Dummies, 3rd Edition

Marketing Kit for Dummies, 3rd Edition

Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 9780470401156
Published In: January 2009
Format: Paperback , 384 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

Out of stock

OR

Description
Contents
Author

Details

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Introduction.

Part I: Tools for Designing Great Marketing Programs.

Chapter 1: Boosting Your Business with Great Marketing.

Chapter 2: Crafting a Breakthrough Marketing Plan.

Chapter 3: Cutting Costs and Boosting Impact.

Part II: Advertising Management and Design.

Chapter 4: Planning and Budgeting Ad Campaigns.

Chapter 5: Shortcuts to Great Ads.

Part III: Power Alternatives to Advertising.

Chapter 6: Branding with Business Cards, Letterhead, and More.

Chapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets.

Chapter 8: Planning Coupons and Other Sales Promotions.

Chapter 9: Spreading the Word with Newsletters.

Chapter 10: Taking Advantage of Publicity.

Part IV: Honing Your Marketing Skills.

Chapter 11: The Customer Research Workshop.

Chapter 12: The Creativity Workshop.

Chapter 13: Writing Well for Marketing and Sales.

Part V: Sales and Service Success.

Chapter 14: Mastering the Sales Process.

Chapter 15: Closing the Sale.

Chapter 16: The Sales Success Workshop.

Part VI: The Part of Tens.

Chapter 17: Ten Great Marketing Strategies.

Chapter 18: Ten Ways to Make Marketing Pay.

Chapter 19: Ten Ways to Market on the Web.

Index.

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

You may also be interested in these books:


Practical Will Precedents Looseleaf (Annual): HKD 13,479.82


Private Client Business: Issues Only: HKD 23,429.28


Private Client Business: Issues and Bound Volume: HKD 32,440.30


A Practical Guide to Bringing an Inheritance Act Claim: HKD 979.86


A Practical Guide to the EU Succession Regulation: HKD 1,259.86


A Practical Guide to Defending an Inheritance Act Claim: HKD 979.86


A Research Agenda for Succession Law: List Price: HKD 1,365.00

HKD 1,324.05 Save HKD 40.95 (3%)


A Practical Guide to Missing Persons and the Administration of Estates: HKD 839.86


Parker’s Will Precedents 12th ed: List Price: HKD 2,535.00

HKD 2,458.95 Save HKD 76.05 (3%)


A Practical Guide to Lasting Powers of Attorney: HKD 699.86


A Practical Guide to the Law of Statutory Wills: HKD 839.86


A Practical Guide to the EU Succession Regulation: Contact us for Pricing


Comparative Succession Law, Volume III: Mandatory Family Protection: List Price: HKD 2,535.00

HKD 2,458.95 Save HKD 76.05 (3%)


Covid-19 and Wills: The Essential Guide: HKD 559.86


Parker’s Will Precedents 10th Edition: Contact us for Pricing


Landmark Cases in Succession Law: List Price: HKD 2,080.00

HKD 2,017.60 Save HKD 62.40 (3%)


A Practitioner's Guide to Probate and the Administration of Estates 4th Edition: HKD 1,105.00


A Step-by-Step Guide to Wills and Probate 6th Edition: Contact us for Pricing


A Practical Guide to Inheritance Act Claims by Adult Children Post-Ilott v Blue Cross: HKD 839.86


The EU Succession Regulation: A Commentary: List Price: HKD 2,327.00

HKD 2,257.19 Save HKD 69.81 (3%)

“

Ordering from Professional Bookshop is fantastic, quick delivery great products, great customer service Siti L.
This is a great bookstore and have had no problems with them and all my orders have come on time and in good condition. Yang X.
Everything is perfect. Fast delivery. I highly recommend this website to all my friends and colleagues. Thanks Hoi Man L.
So thankful I am receiving all my books, thank you to all for a great service and excellent products Clinton K.
Professional Bookshop is amazing! I've been a loyal customer for over 5 years. Returns are easy to request, book or delivery complaints are taken seriously and the customer service team is friendly and patient. Mick D.
I wanted to informed you that the customer service is excellent. They were so polite and nice. I would continue to buy books from Professional Bookshop. Jingsong C.
Fast and quick service. Easy transaction method, arrived sooner than expected. Excellent packaging and the books received are in perfect condition! Thank you very much! I love the book and its quality. Saori B.
I can order any accounting books from worldwide from Professional Bookshop. Love this website and save my time to search from internet. Lingxiao R.
It is just so easy to find what you are always looking for and sometimes you can even find it up to 80% off what you would in the normal store. Graeme R.
I love shopping on Professional Bookshop! They have a wide range of accounting book with competent prices. Free shipping in Hong Kong is also really handy! Fergus Y.
Professional Bookshop is a great bookstore, I must say. Buying books in Professional Bookshop is so easy, great and reliable. It is highly recommendable. Deborah D.
A great site to shop accounting books and everything and with discountable prices. It’s my first choice whenever i want to shop something. Most trusted site. Zeng Z.
I found the books I needed and at a very low price. I am very happy and will definitely use it in the future Brian W.
I have been using Professional Bookshop for a while now. I am very impressed with customer service and delivery. When I need to have a return it is done very diligently. Olivia L.
Professional Bookshop is my default go to for finding the best prices and reading details of law books before buying. Detailed book description is very helpful. Tracy W.
I've been using Professional Bookshop since 2011 and they actually great, I always received great service and my book arrives on time. Lisa C.

Professional Associations

Partners

Copyright © 2010-2026 Professional Bookshop Ltd. All Rights Reserved