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Marketing Your Law Firm A Solicitors' Manual

Name: Marketing Your Law Firm
Brand: Law Society Publishing
SKU: 9781853287459
Price: 662.03 HKD
Availability: OutOfStock
Author: Lucy Adam
ISBN: 9781853287459

By Lucy Adam

Law Society Publishing December 2001

Specifications

ISBN-13: 9781853287459
Publisher: Law Society Publishing
Publication: December 2001
Format: Paperback + CD-ROM , 352 pages
Jurisdiction: International ? Countri(es) for reference only

Details

How can solicitors approach crossing the frequently complex and highly individual business of law with a commercial approach, without losing the credibility of that service? It is possible, and increasingly, solicitors firms, are taking the time to formulate a strategic marketing plan so that they can offer legal services in the most profitable, time efficient, and client-oriented manner.

This book shows you how to analyse your clients, your legal services and consequently to target your efforts to build market share and increase profitability. The accompanying CD-ROMincludes forms, questionnaires, checklists and an example report, providing a template for the firm's marketing plan.

The manual has three sections:

Marketing planning
Market and client research
Promotion

Written in a practical manner, with lots of examples and costing advice, this book is an essential tool kit for the firm's marketing planning.

Part 1 Marketing Planning,
a. The profile of your firm,
b. Analysing your clients,
c. Analysing your operating environment,
d. Analysing your competitors,
e. Setting objectives and creating an action plan,
f. Collating your marketing report,
Part 2 Market and Client Research,
a. Approaching a research project,
b. Example questionnaires,
Part 3 Promotion,
a. Using different promotional methods,
b. The promotional tools.

About the Author

Lucy Adam has over 10 years marketing experience. She gained a law degree in 1994 and has since set up her own marketing consultancy, Buzz, in London.

Reviews

"This is a very useful and practical workbook. The CD has all the forms on it so you don't have to spend a lot of time creating your own forms. I recommend it to you."

Managing For Success

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