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Microsoft 2.0

Microsoft 2.0 How Microsoft Plans to Stay Relevant in the Post-Gates Era

Author: Mary Jo Foley
Publisher: John Wiley & Sons
ISBN: 9780470191385
Published In: April 2008
Format: Hardback , 304 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Does Bill Gates s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant s post-Gates future. Don t be surprised to be surprised.

Reviews

"The award-winning journalist author has access to inside information and what she has to reveal will bring tremendous media attention".(The Bookseller, Friday 14th March 2008)

"If you need a Christmas gift for an insomniac geek, look no further." (ComputerWeekly.com, September 30, 2008)

Foreword: The Microsoft 2.0 World (According to Mini-Microsoft).

Acknowledgments.

Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft.

1 Microsoft 1.0: It Was All about Bill.

2 Microsoft 2.0: The Buzzwords.

3 Microsoft 2.0: The People.

4 Microsoft 2.0: Products on the Near-Term Radar Screen.

5 Microsoft 2.0: Big-Bet Products.

6 Microsoft 2.0: Tried and True Business Models.

7 Microsoft 2.0: Untried but Unavoidable Business Models.

Conclusion: On to Microsoft 3.0.

A Memos, Letters, and E-mails.

B Annotated Reading List.

Index.

Mary Jo Foley has covered the tech industry for 25 years and has been keeping a close eye on Microsoft strategy, products, and technologies for most of that time. An accomplished journalist, she has worked for various print and online publications including PC Magazine, CNET's News.com, ZDNet, PCWeek/eWEEK, and Redmond magazine.
As a commentator on the IT and business communities, Foley has appeared on CNBC, CNN, and Fox News as well as radio programs for the BBC, ABC Radio, and NPR.
Her All About Microsoft blog (http://blogs.zdnet.com/microsoft/) is among the top business blogs on the Web, and her perspective is valued throughout the tech community.