Acknowledgments.
Introduction.
SECTION 1: Office and Practice Management.
Equipment Checklist and Commentary.
Client File Checklist and Commentary.
Insurance Checklist and Commentary.
Professional Assistance Checklist and Commentary.
Time and Space Allocation Checklist and Commentary.
SECTION 2: Sales and Marketing.
Web Site Checklist and Commentary.
E-Mail Checklist and Commentary.
Press Kit Checklist and Commentary.
Sample Biographical Sketch.
Sample Character Reference.
Proposal Checklist and Commentary.
Proposal Template.
Proposal Cancellation Clauses Templates.
Simple Letter of Agreement Template.
Cold Call Telephone Script Checklist and Commentary.
Cold Call Telephone Script.
Cold Call Letter Checklist and Commentary.
Cold Call Letter.
Meeting Preparation Checklist and Commentary.
Networking Checklist and Commentary.
Networking Follow-Up Note.
Advertising and Listings Checklist and Commentary.
Sample Advertisement.
Fee Setting Checklist and Commentary.
Closing the Sale Checklist and Commentary.
SECTION 3: Self-Development.
Reading Materials Checklist and Commentary.
Associations Evaluation Checklist and Commentary.
Rebutting Objections Checklist and Commentary.
Learning from Setbacks Checklist and Commentary.
SECTION 4: Travel.
Clubs Checklist and Commentary.
Transportation and Lodging Checklist and Commentary.
Road Warrior Support Checklist and Commentary.
SECTION 5: Project Delivery.
Sponsor Checklist and Commentary.
Interview Checklist and Commentary.
Focus Group Checklist and Commentary.
Template for Focus Group Rules.
On-Site Observation Checklist and Commentary.
Coaching Checklist and Commentary.
Coaching Rules of Engagement Template.
Debriefings Checklist and Commentary.
Report Checklist and Commentary.
Client Satisfaction Survey Template.
SECTION 6: Forms.
Invoices.
Invoice Template.
Expense Reimbursement.
Expense Reimbursement Template.
Overdue Payments.
Overdue Payments Template.
Writing an Article Checklist and Commentary.
Template for an Article.
Letter to Magazine Editor Template.
Subcontracting.
Subcontracting Contract Template.
Follow-Up Letters.
Follow-Up Template for New Prospects.
Follow-Up Template for Failure to Make Contact.
SECTION 7: Financial.
Taxes Checklist and Commentary.
Investment Checklist and Commentary.
Retirement Checklist and Commentary.
Credit Line Checklist and Commentary.
Bookkeeping Checklist and Commentary.
Payroll Checklist and Commentary.
SECTION 8: Legal.
Incorporation Checklist and Commentary.
Trademark, Service Mark, Registration Checklist and Commentary.
Copyright Checklist and Commentary.
Contracts Checklist and Commentary.
SECTION 9: Advanced Marketing.
Publishing Articles and Columns Checklist and Commentary.
Inquiry Letter Template.
Template for an Article.
Book Publishing Checklist and Commentary.
Template for Book Preparation.
Template for a Book Proposal.
Letter to a Literary Agent Template.
Interview Checklist and Commentary.
Interview Response Template.
Radio Interview Request Template.
Professional Speaking Checklist and Commentary.
Speech Development Template.
Speech Evaluation Template.
Promoting Public Speaking Template.
Speakers Bureau Inquiry Letter Template.
Letter to Trade Association Director Template.
Letter to Visitors or Convention Bureau