Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients, 2nd Edition

Neuroscience for Coaches achieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must read for any coach seeking to enhance their knowledge, skills and credibility
Ruth Stuart, Learning and Development Research Adviser - Chartered Institute of Personnel and Development

Amy Brann writes with an energy that makes you want to keep reading- think page-turner for the world of neuroscience. The book allows you to understand the application of neuroscience to coaching adding credibility and perspective on why this field will continue to effect what we do as coaches. Amy has a fresh, accessible style underpinned with sound research and this book will whet your appetite to know more and inspire new thinking of your own.
Helen Tiffany, www.becdevelopment.co.uk, past Chair at Association for Coaching

Amy Brann's passion for her subject leaps off the pages of this book. It's accessible for non-scientists, and full of juicy suggestions for how to apply neuroscientific findings into the real world of coaching.
Liz Hall, editor of Coaching at Work

As a neuroscience sceptic I've been converted! This book is full of great exercises I can use in my coaching practice. I'm in a position to provide a rational neuroscientific explanation for the interventions I make and moves me from 'Trust me I'm the coach' to 'Here's the explanation for why this will work'. I'm off to do the course!
John Leary-Joyce CEO of Academy of Executive Coaching

In my coaching practice, the 'art of pausing' is key: pausing not to complete my client's thought process ... pausing not to jump in and help ... pausing to allow the client's resourcefulness to kick in. It was one of the most difficult skills to learn because, as a management consultant, I had always been taught to have the answer and so I resisted not helping! Now, as an 'expert in facilitating self-­-directed neuroplasticity' (as Amy defines coaches in The Neuroscience of Coaching), I know I help by not offering my help(ful solution) but rather by offering the power of pause. As Amy explains, pause allows the brain to 'fire and rewire' and thereby create or reinforce a new neural pathway - that's actually how 'resourcefulness kicks in' and why it's so important to hold back, therefore. Read this book if you want to understand the science behind the art of coaching!
Chris Jackson, EMCC UK President

Neuroscience for Coaches is a book that is focused on delivering its promise and written to provide insights for coaches, in the language of coaching. Amy Brann blends the latest research in neuroscience with a solid understanding of coaching contexts whilst regularly posing, and answering the question: What can I do with a client now having understood this? A must read for any coach looking to benefit from neuroscience's Big Data of the brain.'
David James www.wecommend.com & past L&D Director EMEA for Disney