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Never Get a "Real" Job

Never Get a "Real" Job How to Dump Your Boss, Build a Business and Not Go Broke

Author: Scott Gerber
Publisher: John Wiley & Sons
ISBN: 9780470643860
Published In: November 2010
Format: Hardback , 250 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
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Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.

The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

Acknowledgments.

Foreword (Michael Simmons).

Introduction: Never Get a "Real" Job.

Who Needs the 9-to-5?

I Know You.

What You Can Expect to Get from This Book.

All Aboard the Death to the "Real" Job Express!

PART ONE THE BREAKDOWN.

Chapter 1 Everyone Poops. Yours Isn't Special.

College: The Drunken Road to Easy Street.

Dude, Where's My Dream Job?

Welcome to Your "Real" Job, Mr. Janitor.

The Broken Promise.

Chapter 2 No One Cares About You—Unless You Make Them Care.

You Are Not Special 32

Claiming to Be a Winner Does Not Make You One.

You're Brilliant . . . So What?

Lifestyles of the Poor and Vain.

Shut Up, Pinocchio.

Put It on My Tab.

Chapter 3 Darwin + Murphy = Reality.

Your Business Is Not the Exception to Any Rule.

The Worst-Case Scenario Is the Only Scenario.

No One Will Invest in Your Idea.

PART TWO BUILDING A FOUNDATION.

Chapter 4 Get Off Your Ass and Start Up!

Get Real with Your Finances.

Those Who Reinvent the Wheel Are Doomed

to Be Run Over by It.

What Do You Know, Anyway?

Keep It Simple, Stupid.

The Bottomless Money Pit.

Can Your SWOT Team Do CPR?

Chapter 5 Business Plans Suck.

Toss the Old-School Business Plan.

The One-Paragraph Start-Up Plan.

Chapter 6 To Partner or Not to Partner.

The Worst Partners for Your Start-Up.

Don't Consider Letting Worthless Flaky People Try Out.

Never Jump Right In: The Water's Not Fine.

PART THREE FROM THE GROUND UP.

Chapter 7 Act Like a Start-Up, Stupid.

Surviving a "Real" Day in the Life.

Get Your Head in the Game, Chump.

Design Your Entrepreneurial Life.

"Mind" Your Business.

Chapter 8 Shoestrapping (Because the Boot Is Too Damn Expensive).

Fake It 'Til You Make It.

The Only Team Your Money Can Buy.

Do What Makes Cents.

Cash Flow or Die!

Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller.

Come Out! Come Out! Wherever You Are!

Sell Like There's No Tomorrow—Or There Won't Be.

Chapter 10 Facebook Isn't a Marketing Strategy.

Message before Platform.

Think Guerrilla, Not Godzilla.

Conclusion.

Index.

Scott Gerber is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator that invests capital, management expertise, and marketing services into early and mid-stage companies. A serial entrepreneur, angel investor, media personality, and in-demand speaker, he is also an internationally syndicated small business writer andEntrepreneur columnist. He lives in Hoboken, NJ, and can be reached at [email protected] or followed on Twitter at @askgerber. For more information about Scott and Never Get a "Real" Job, visit NeverGetARealJob.com.