List of Exhibits.
List of Cases and Commentary.
Preface.
Acknowledgments.
About the Author.
CHAPTER 1 Beginning at the Beginning: Public Charities on the Economic Landscape.
The Present Departs from the Past.
A Complex and Poorly Documented Sector.
An Economic Engine.
Nonprofits as Masters of Their Own Fate in Economic Turmoil.
CHAPTER 2 Setting the Larger Stage: A Philosophy of Philanthropy.
A Fundamental Question.
Engagement as Differentiator.
Passion and Leadership.
CHAPTER 3 Philanthropy within Financial Structures: Defining Overall Nonprofit Revenue.
Sectoral Distinctions and Revenue Structure.
Size Distinctions and Revenue Structure.
Summary: The Prerequisite for Strategy Refinement in Hard Times.
CHAPTER 4 Emerging Nonprofit Revenue Parameters: Accommodating Change in the Interests of Stability.
The Definition of a "Nonprofit".
Globalization of Economies, Leadership, and Philanthropy.
Technology: The Emergence of Social Networking.
Demographics as Destiny.
Summary.
CHAPTER 5 Institutions Blaze New Trails: Innovations in Philanthropic Financial Support Strategies.
Traditional Foundation Giving.
New Strategies for Supporting Societal Missions.
Cause-Related Marketing.
Capitalizing on Innovation: The Prerequisite of Planning.
CHAPTER 6 Does the Economy Matter? The Complexity of Economic Cycles and Nonprofit Revenues.
The Opportunity of Cycles.
Nonprofits and Economic Change: Treating Mission as a Sail, Not an Anchor.
The Past Record of Private Contributions and the Economy.
Disaggregating Data for Deeper Relationships.
Disaggregating to the Level of State Economies.
A Note on Government Roles.
Five Insights to Guide Strategic Directions.
CHAPTER 7 A Systems Approach to Revenue Strategy.
The Imperative of Letting Go: Paradigmatic Shifts.
The Shifting Basis for Strategy.
The Context of an Analytic Framework for Strategy.
Proposed Analytic Framework to Organize Strategy.
Populating the Framework.
CHAPTER 8 Common Principles for Robust Strategy.
A Note on Mission.
Strategic Principle One: Value the People.
Strategic Principle Two: Innovate.
Strategic Principle Three: Expect and Accept Nothing Less than Excellence.
Strategic Principle Four: Passion Matters but So Do Skills.
Strategic Principle Five: Know Yourself.
CHAPTER 9 Getting Down to Specifics: Strategy for Complexity.
Understanding Movement within the Analytic Framework.
Expressive Philanthropy: Strategy Base = Communicating Shared Values.
Rising Expectations: Strategy Base = Evidence and Interest Alignment.
Quasi-Markets: Strategy Base = Competitive Self-Reliance.
Pure Markets: Strategy Base = Linking to Outside Commercial Success.
Crossing the Strategy Area Boundaries.
CHAPTER 10 Prevent Where Possible, Cure Where Necessary: Strategic Steps to Prepare for and Respond to Economic Crisis.
Steps to Prevent Organizational Crisis in Economic Hard Times.
Steps to Cure the Effects of Organizational Crisis in Economic Hard Times.
Final Comments: A Call to Leadership.
CHAPTER 11 Reprise on Philanthropy: Why Bother?
CHAPTER 12 Making a Difference in the World by Aligning Yourself with the Poor.
Index.