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One Day MBA

One Day MBA Skills for succeeding in business today

Author: Richard A D Jones
Publisher: ICSA Publishing
ISBN: 9781860724947
Published In: July 2012
Format: Paperback
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
Author

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This book is the definitive, pragmatic guide for business managers, business owners, company directors and business graduates and anyone considering taking an MBA course.

One Day MBA provides you with everything you need to gain the necessary skills for creating winning strategies and suggests practical steps to allow you to immediately apply them to your business. It contains all the essential topics covered in a first-class MBA, including Strategy, Marketing, Finance, Product Innovation, Management, Leadership, Diagnosing Organisations, Project Management and Change Management. It combines theoretical approaches with real-world experience from seasoned professionals.

• Aids the understanding of inter-relationships between different aspects of management and provides an appreciation of the key approaches that can be used to develop, monitor, and improve your business.

• Filled with practical steps and real-world case study examples from seasoned management professionals that you can apply immediately to your business.

• Contains learning and feedback from hundreds of delegates on One, Two and Five Day MBA, project management, change management, leadership and finance training courses.

• Includes hints, tips, and checklists for further guidance.

Strategy;
Portfolio Management;
Marketing;
Effective Management;
Finance;
Leadership and Personal Skills;
Change Management

Richard A D Jones: Richard A D Jones has developed strategy and innovative new business models in Europe and the Gulf, including designing new businesses for BT and creating a number of new technology and telecoms businesses from scratch. He has experience in organisational turnaround and change management, and most recently led a change management project for the United Nations. In addition to his operational work, Richard runs the One-Day MBA and Project Management courses for ICSA/Winmark.

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