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Online Reputation Management For Dummies

Online Reputation Management For Dummies

Author: Lori Randall Stradtman
Publisher: John Wiley & Sons
ISBN: 9781118338599
Published In: September 2012
Format: Paperback , 384 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents

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More important than ever--how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.

Shows you how to create a solid, productive online reputation management system
Helps you achieve your brand's goals and be ready to deal with negative chatter or crises
Explains how to set up an online reputation management and response team
Covers how to identify and incorporate both everyday and crisis SEO keywords
Explores reputation creation through listening, messages, images, video, and other media
Helps you handle crises with social media, bloggers, and other influencers, and respond immediately

Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Introduction 1

Part I: Getting Started with Online Reputation

Management 7

Chapter 1: Understanding Online Reputation Management 9

Chapter 2: Determining Your Online Reputation Management Approach 19

Part II: Organizing Your Teams 49

Chapter 3: Creating Your Everyday Team 51

Chapter 4: Recruiting Professionals for Your Crisis Team 75

Part III: Listening Is Love 97

Chapter 5: Choosing Your Best Monitoring Tools 99

Chapter 6: Researching Your SEO Keywords 115

Chapter 7: Setting Up Your Listening Tools 139