Home >
Peak

Peak How Great Companies Get Their Mojo from Maslow

Author: Chip Conley; Tony Hsieh
Publisher: John Wiley & Sons
ISBN: 9780787988616
Published In: September 2007
Format: Hardback , 288 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

Out of stock

Description
Contents
Author

Details

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.

Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

Foreword ix

Preface to the Updated Edition xi

Preface xiii

PART ONE: MASLOW AND ME 1

1 Toward a Psychology of Business 3

2 Karmic Capitalism 17

3 The Relationship Truths 33

PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 45

4 Creating Base Motivation 47

5 Creating Loyalty 64

6 Creating Inspiration 81

PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID 103

7 Creating Satisfaction 105

8 Creating Commitment 125

9 Creating Evangelists 142

PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID 169

10 Creating Trust 171

11 Creating Confidence 188

12 Creating Pride of Ownership 201

PART FIVE: PUTTING THE TRUTHS INTO ACTION 215

13 The Heart of the Matter 217

14 Creating a Self-Actualized Life 231

References 245

Acknowledgments 253

The Author 257

Index 259

Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com andwww.peak-book.com