Power Entertaining Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier

Author: Eddie Osterland
Publisher: John Wiley & Sons
ISBN: 9781118269022
Published In: September 2012
Format: Hardback , 219 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Master the art of entertaining and cement lasting business relationships in the process

You're at a fancy downtown restaurant for dinner with a million-dollar business deal on the table. The waiter hands you the wine list. Now what? So much for that shiny M.B.A. and your powerful business connections. What matters right now, at this moment, is your wine IQ—and your ability to entertain this client in a way he'll never forget. In Power Entertaining Eddie Osterland, Master Sommelier, and America's foremost wine and food coach outlines dozens of power entertaining tips that can make anyone a more effective host or hostess—be it at a corporate business event or private dinners with clients in restaurants.

When it comes to hosting big business meetings or important sales events, you will discover how to entertain business clients and business associates with ease, knowledge, and confidence, using good wine and food as the ingredients to build strong and lasting business relationships.

Teaches how to transform boring business meetings and sales functions into memorable social events that people will want to attend again and again
Enables you to build long-term business relationships based on the time-honored principles of courtesy, generosity and old world hospitality
Learn how to convince the restaurant's Maitre d' to give them the best table in the house—even on a busy Friday or Saturday night

Success is always in the details, so master the finer points of entertaining before your next big business event.

Foreword Mark LeBlanc xi

Preface xiii

Acknowledgments xvii

Introduction 1

1 My Definition of Power Entertaining 11

2 Toss (and I Do Mean TOSS)

That Caesar Salad! 21

3 20 Secrets of Successful Power Entertaining 35

4 Power Pairing Great Foods with Great Wines 50

5 Your New Best Friends: The Sommelier and the Wine Merchant 65

6 So Many Wines, So Little Time! 83

7 Taste Wine like the Masters Do 133

8 Out of the Kitchen Closet: Coming Out as a Foodie 155

9 Power Entertaining at Home 162

10 Masterminds: From Wine Geek to Wine Expert 177

Epilogue: Taste Life Now! 183

Appendix A 185

Appendix B 189

Appendix C 191

Appendix D 195

Appendix E 197

Appendix F 199

About the Author 201

About the Collaborator 203

Resources 205

Index 207

EDDIE OSTERLAND, America's first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. Eddie holds the prestigious degree of Diplôme Universitaire d'Aptitude à la Dégustation (DUAD) from the Université de Bordeaux in Bordeaux, France. While completing his studies there, he passed the grueling Master Sommelier Diploma in London in 1973 and later became head sommelier at the Hôtel de la Poste in Beaune, Burgundy, France—an American running a French wine cellar! For more than twenty-five years, he has delivered workshops on his concept of Power Entertaining to such global companies as Accenture, General Mills, Citigroup, IBM, Merrill Lynch, GE, Ford, UBS, Discover Card, Sprint, Procter & Gamble, Oracle, and American Express.