Profitable Conveyancing A Practical Guide for Residential Conveyancers

Author: Stephanie F. Dale
Publisher: Law Society Publishing
ISBN: 9781853288623
Published In: March 2005
Format: Paperback , 304 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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This guide demonstrates how you can improve the profitability of residential conveyancing. It explains the techniques to make the most of your existing client base and to attract new clients to the firm. Each chapter is illustrated by examples drawn from practice and the author's experience as a legal marketing consultant and Law Society authorised trainer. The book:

helps you to assess your firm or conveyancing department and plan ahead to face new challenges
helps you to devise business and marketing plans to provide a framework for development and profitability
helps you to maximise the use of technology and appreciate the role of e-conveyancing
explains how to assess and minimise costs to aid profitability
identifies and demonstrates low-cost marketing solutions.

Each chapter is illustrated by examples drawn from practice and the author's experience as a legal marketing consultant and a Law Society authorised trainer on management and marketing issues. The text concentrates on the specific challenges faced by small to medium sized firms.

Foreword by Michael Garson;
1. Planning for success;
2. Costs, pricing and product (Michael Debens);
3. Using IT to improve profitability (Malcolm Price);
4. Direct marketing to gain and retain clients;
5. How to save money on advertising;
6. Relationship management and building brands;
7. Brochures, flyers and newsletters;
8. Networking;
9. Profile-raising activities;
10. Evaluating marketing activities;
11. Converting telephone callers into clients;
12. Managing clients' expectations;
13. The client's perspective;
14. Complaints avoidance ;
15. The Internet and e-conveyancing (Rupert Kendrick);
Appendices.

APPENDIXA. Typical layout for a business plan
B. Summary of marketing-related legislation and rules
C. The Solicitors' Publicity Code 2001
D. Client Comments Questionnaire

As a Law Society authorised trainer, Stephanie Dale delivers seminars to solicitors and support staff through local law societies and in-house for firms across the country. A former lecturer in law, she combines delivering training with running Customised Professional Development, a specialist legal marketing consultancy. She has an MBA and is a Chartered Marketer.

The contributors include Rupert Kendrick and practising solicitors Michael Debens and Malcolm Price.

"This book represents good value for money."

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