Recent Trends in Trademark Protection, 2013 Edition Leading Lawyers on Educating Clients, Understanding the Impact of Technology, and Navigating the Current Marketplace (Inside the Minds)

Recent Trends in Trademark Protection provides an authoritative, insider's perspective on key strategies for navigating the latest developments in trademark acquisition and protection. Featuring experienced partners from law firms across the nation, these experts guide the reader through the process of educating clients on the growing changes in the marketplace and how to effectively support clients during the trademark application process. These top lawyers offer specific advice on determining the availability and viability of a trademark, protecting a client's license internationally, and preventing a client's loss of trademark rights. From analyzing developments in the US Patent and Trademark Office (USPTO) to preventing licensing fraud, these experts discuss the key components of obtaining protection and stress the importance of educating clients on maintaining their rights to the registration. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts on the keys to success within this challenging field.

Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities.