Reinvent A Leader's Playbook for Serial Success

Author: Fred Hassan
Publisher: Jossey-Bass
ISBN: 9781118529850
Published In: January 2013
Format: Hardback , 224 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
Author

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Leadership principles from a master of the business turnaround

In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success.

The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance.
- Features practical, proven guidance appropriate for every business leader in any industry
- Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants
- Written by a renowned public speaker and former CEO known for turning around struggling companies
Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.
LIST OF FIGURES

FOREWORD

AUTHOR’S NOTE

INTRODUCTION

PART ONE: UNLEASHING THE POWER OF ME

CHAPTER ONE: BE AUTHENTIC

Look in the Mirror

Use Mirrors to Tell the Truth

Know Who You Are Not

Know Who You Are

Make Business Integrity a Competitive Edge

Be Inspired

Be Humble

Take Charge, and Don’t Play the Victim

Deal with What Stares You in the Face

Take Ownership, Shun the Blame Game

CHAPTER TWO: BE PURPOSEFUL

Use the Rule of 3s

Use the Power Trident

Enter the Discomfort Zone

Practice Active Learning

Go Global

Build Competence in Emerging Markets

Make Decisions with Less-Than-Perfect Information

Embrace Challenges

Reinvent Yourself and Your Environment

CHAPTER THREE: BE CONNECTED

Connect and Align

Take Early Action Steps

Value EQ as Much as IQ

Respect Your Boss’s Position

Tune In

Practice Active Listening

Build Information Fluidity

Build Partnering Skills

Plug Into the Power Grid

Grow Every Sector of Life

PART TWO: UNLEASHING THE POWER OF WE

CHAPTER FOUR: KEEP LEADING

Develop the Power Triangle

Put People First

Assess and Develop People

Champion the Innovators

Use the Knockout When Evaluating Senior Executives

Work on the Products

Work on the Processes

Drive Engines of Innovation

Work like a Small Company in a Big Company

CHAPTER FIVE: ROLE MODEL YOUR EXPECTATIONS

Deploy the Leadership Quartet Strategies

Earn Trust by Measuring the Trust Index

Earn Trust with the Frontlines

Earn Trust with Customers

Earn Trust with the Lawmakers

Earn Trust by Focusing on Long-Term Value Creation

Earn Trust in Mergers and Acquisitions

Earn Trust by Making the Tough Calls

CHAPTER SIX: KEEP WINNING

Use the Power Tool

Drive the Virtuous Spiral Upward

Link Strategy with Execution

Keep It Simple, Keep it Steady

Make Priorities, Allocate Resources

Make the Strategy Executable

Build an Attitude of Urgency

Keep a Cool Head When the Discomfort Zone Finds You

Power Up the Board

Once the Strategy Is Clear, Make Execution the Strategy

Multiply the Power

CONCLUSION

AFTERWORD

APPENDICES

Appendix A: Serial Success—Playbook Summary

Appendix B: The Concepts Behind My Playbook

Appendix C: Values Matter

Appendix D: Bausch + Lomb’s Rating System Descriptors

Appendix E: Guidelines for Expat Managers

Appendix F: Stepping-Stones to Transformation

INDEX

ACKNOWLEDGMENTS

ABOUT THE AUTHOR
Fred Hassan is a Partner and Managing Director with the private equity firm, Warburg Pincus. He is also Chairman of Bausch + Lomb, as well as board member of Time Warner and Avon where he became non-executive chairman on January 1, 2013. Hassan is the former Chairman of the Board and Chief Executive Officer of Schering-Plough Corporation. Prior to joining Schering-Plough in April 2003, Hassan was Chairman and Chief Executive Officer of Pharmacia Corporation—a company that was formed in March 2000 as a result of the merger of Monsanto and Pharmacia & Upjohn. Hassan joined Pharmacia & Upjohn as Chief Executive Officer in 1997. Previously, Hassan was Executive Vice President of Wyeth, formerly known as American Home Products, with responsibility for its pharmaceutical and medical products business. He was elected to Wyeth's Board of Directors in 1995. Earlier in his career, Hassan spent 17 years with Sandoz Pharmaceuticals (now Novartis) and headed its U.S. pharmaceuticals business.

Hassan received a B.S. degree in chemical engineering from the Imperial College of Science and Technology at the University of London and an MBA from Harvard Business School.