Reputation Matters A legal guide to risk management in corporate communications

Reputation does matter.

Both individuals and corporations have reputations that can be harmed. Individuals through the law of defamation may be able to do something about such harm. Most corporations cannot.

So it is very important that reputational risk is managed effectively - particularly by corporations. This may involve engaging with the media and the public - whether by issuing press releases or liaising with journalists and media organisations to get your message across.

This book sets out the Australian legal framework within which dealings with the media and the public take place. It covers key aspects of corporate communications with particular emphasis on risks and how to avoid them. Topics include:

- defamation,

- confidentiality,

- invasions of privacy,

- contempt,

- misleading and deceptive conduct, passing off and comparative advertising,

- copyright,

- restrictions on publishing and reporting,

- freedom of speech,

- freedom of information, and

- media codes of practice and complaints about the media.

Reputation Matters is written by Peter J Keel & Norman Lucas, partners from Clayton Utz lawyers. It will help lawyers in private practice, in-house counsel, communications managers and C-class executives protect and enhance their company's reputation and ensure their company’s communications are appropriate.

Features:

* outlines corporate communications risks and recommends strategies on how to avoid them

* will assist corporate communicators to ensure their communications are risk-free

* will help to avoid damage to company reputation, defamation/libel suits and other negative outcomes of mishandled corporate communications.