Research Handbook on the Law and Economics of Trademark Law

Author: Glynn S. Lunney Jr.
Publisher: Edward Elgar Publishing
ISBN: 9781786430465
Published In: December 2023
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

List Price: HKD 2,925.00

HKD 2,837.25 Save HKD 87.75 (3%)

Download Order Form

Add to Wishlist
| Add to Compare

Description
Contents

Details

This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.

The Research Handbook investigates the law and economics of trademark enforcement and of alternative enforcement mechanisms. With chapters exploring the strengths, weaknesses, and insights of law and economics as applied to trademark law generally, this Handbook revisits and expands some of the leading law and economics analyses of trademark law. Chapters also include a series of case studies that examine the law and economics of trademark protection in specific industries or through specific trademark doctrine.

Meticulously written by internationally renowned experts in the field, this Research Handbook will prove to be a useful resource for academics interested in law, business and marketing. Trademark law professionals and practitioners will also find this to be a beneficial read.

Introduction to the Research Handbook on the Law and Economics of Trademark Law 1

Glynn S. Lunney, Jr.

PART I. CONCEPTUAL FRAMEWORKS

An introduction to the law and economics of trademarks 5

Glynn S. Lunney, Jr.

The economic foundations of European dilution law 37

Ilanah Fhima

Trademarks and supply chains: the costs and benefits of organisational flexibility 59

Andrew Griffiths

Do trademarks reduce search costs in the age of information? 92

Christine Haight Farley

PART II. LEGAL AND ALTERNATIVE ENFORCEMENT MECHANISMS