Research Methods for Business Students, 8th Edition

A comprehensive introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.

The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Features:

• Case Studies and Focus on Student Research illustrate how student research can be conducted
• Research in the News and Focus on Management Research give examples of research in both academic and commercial environments
• Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research
• The companion website includes guidance on use of SPSS, NVivo and internet searching

New To This Edition:

• New end-of-chapter case studies and a new longer ongoing case study
• A new section on keep a reflective diary or notebook in chapter 1
• A new section on systematic reviews of the literature in chapter 3
• A new section on abductive approaches in chapter 4
• Updated sections on research strategies and mixed methods in chapter 5
• A new section on internet mediated access in chapter 6
• Chapter 8 has been revised to reflect the internet as the major source of secondary data
• Chapter 10 has been updated to include interviewing in internet chat rooms
• Chapter 11 has been updated to include internet- and intranet-mediated questionnaires