Scenario Planning A Field Guide to the Future

Author: Woody Wade
Publisher: John Wiley & Sons
ISBN: 9781118170151
Published In: March 2012
Format: Paperback , 224 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

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Is your business ready for the future?

Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you:

Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business
Explore the impact of technological advances and the emergence of new competitors to your business
Examine challenges that are only dimly recognizable as potential problems today

This visual book will help you answer this question: Is my organization ready for every possibility?

Introduction

Albert Einstein may have been a great scientist, but if he’d been a businessman, he’d have lost his job.

Part 1 Escaping the tyranny of the present

Conventional forecasting and projections won’t help you see much beyond next Tuesday. Scenario planning, on the other hand, won’t nail down the future, either, but there is no such thing as the future, anyway, so that’s all right. Instead, by helping you explore alternative futures, scenario planning will help you see what could happen, so you’ll be better prepared to deal with it.

Part 2 How-to

Start to finish, here’s how the process works. (You’ll still want an expert facilitator. My e-mail is [email protected].)

Part 3 Case studies

These four organizations used scenario planning to explore how the future might unfold for a country, an economic sector, an industry, and a company.

Part 4 Black swans

History turns on events that are extremely rare yet have huge consequences. The same is probably true of your company’s future.

Part 5 Are you ready?

Most books about the future are full of predictions. “Just you watch: this will happen.” This book isn’t. Instead, it poses some questions about what could happen.

Part 6 Postscript

A failure of imagination can have tragic results.

Woody Wade (Grandvaux, Switzerland; www.11changes.com and www.wadeandco.com) serves as managing Director of Wade & Co., a consultancy focused on business foresight, and frequently speaks and moderates on the topic of future trends. Educated in the USA, earning a BA at Indiana University and an MBA from Harvard Business school. Now based in Switzerland, Wade has over 25 years' business experience specifically in international marketing and strategy development. During his career he has worked in Zurich for two Swiss private banks; served as a member of the Executive board of the Geneva-based World Economic Forum, the foundation that hosts the annual meeting of the world leaders in Davos; and was the marketing director of the world-renowned Ecole hoteliere de Lausanne. For over 10 years he's been an independent consultant and sits on the board of directors of a Swiss interactive media corporation.