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Small Business For Dummies, 4th Edition

Small Business For Dummies, 4th Edition

Author: Eric Tyson; Jim Schell
Publisher: John Wiley & Sons
ISBN: 9781118083727
Published In: December 2011
Format: Paperback , 432 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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The leading resource for starting and running any small business

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level.

How start-up and established small businesses can use the Small Business Jobs Act to their advantage
Enhanced and expanded coverage on using technology in your small business
Hiring employees using online resources including LinkedIn, Facebook, and other social media sites
New coverage of the recent health care bill, health savings accounts, and their implications for small business
Updated coverage of the best places to get small business loans
What it takes to achieve and maintain success in an ever-changing economic landscape

You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.

Introduction 1

Part I: Becoming an Entrepreneur 9

Chapter 1: Is Small Business for You 11

Chapter 2: Laying Your Personal Financial Foundation 27

Chapter 3: Finding Your Niche 41

Chapter 4: First Things First: Crafting Your Business Plan 57

Chapter 5: Making Financing, Ownership, and Organizational Decisions 77

Part II: Buying an Existing Business 105

Chapter 6: Exploring Buying a Business 107

Chapter 7: Finding the Right Business to Buy 117

Chapter 8: Evaluating a Business to Buy 131

Chapter 9: Negotiating Terms and Sealing the Deal 149

Part III: Running a Successful Small Business 161

Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond 163

Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 191

Chapter 12: Tapping Technology 221

Chapter 13: Keeping Your Customers Loyal 233

Chapter 14: Managing Profitability and Cash 245

Chapter 15: Learning from the Experiences of Others 271

Part IV: Keeping Your Business in Business 283

Chapter 16: Finding and Keeping Superstar Employees 285

Chapter 17: Providing Employee Benefits 313

Chapter 18: Handling Regulatory and Legal Issues 333

Chapter 19: Mastering Small-Business Taxes 347

Chapter 20: Cultivating a Growing Business 361

Part V: The Part of Tens 381

Chapter 21: Ten Mistakes You Don’t Want to Make 383

Chapter 22: Ten Tips for Small-Business Success 391

Index 399

Eric Tyson has been featured on and quoted in hundreds of media outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, and Forbes.

Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.