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Smarter, Faster, Cheaper

Smarter, Faster, Cheaper Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Author: David Siteman Garland
Publisher: John Wiley & Sons
ISBN: 9780470647929
Published In: November 2010
Format: Hardback , 230 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Save time and money in building, marketing and promoting your business

With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.

Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.

Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur
Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small
Strategies and ideas are easy to understand, digest, and immediately put to use

From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

Acknowledgments.

About This Book.

Introduction.

CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.

CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.

CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product.

CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun.

CHAPTER 5 Be Your Own Media Source.

CHAPTER 6 The Art and Science of Experimenting and Creating Content.

CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function.

CHAPTER 8 Market and Promote Your Business by Helping Others.

CHAPTER 9 The Keys to Marketing, Promoting, and Building Your Community.

CHAPTER 10 Creating a Sharable and Spreadable Website.

CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing.

CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7.

CHAPTER 13 Respect the Blogger and New Media.

CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake.

CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing.

CHAPTER 16 Take It Offline.

Conclusion.

About the Author.

Index.

David Siteman Garland is founder of The Rise to the Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper. He writes and hosts a network of shows including RISE, a web show for entrepreneurs, as well as The Rise To The Top TV show on ABC (St. Louis affiliate). David is also a professional speaker (recently selected by Speaker magazine as one of the Hot Speakers of the Year). He has been featured on CNN, ABC, NBC, and CBS, and is a regular contributor and columnist for a variety of sources including Small Business Trends.