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Social CRM For Dummies

Social CRM For Dummies

Social CRM For Dummies

Author: Kyle Lacy; Stephanie Diamond; Jon Ferrara
Publisher: John Wiley & Sons
ISBN: 9781118242490
Published In: December 2012
Format: Paperback , 360 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Discover great ways to engage your customers through the social web

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more.

Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain
Explains how to integrate social media into your CRM mix
Shows how to use data and information gathered through social sites
Helps you develop social KPIs and create content that gets results from your online community

Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.

Kyle Lacy is an authority on applying social and digital media in both large and small businesses. Stephanie Diamond is a former marketing director for AOL and founder of Digital Media Works, Inc. Jon Ferrara is the founder and CEO of a social CRM company, Nimble, and cofounded CRM solution GoldMine.

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