You have no items in your shopping cart.

Social Issues of Advertising

Social Issues of Advertising

  • Author:
  • Publisher: City University of Hong Kong Press
  • ISBN: 9789629372835
  • Published In: December 2016
  • Format: Paperback , 216 pages
  • Jurisdiction: Hong Kong ? Disclaimer:
    Countri(es) stated herein are used as reference only
HKD 228.00
Delivery Time: around 2-3 working days
Extra 2-10 working days working days if shipping address outside Hong Kong
Free delivery HK & China?
Hong Kong: free delivery (order over HKD 500)
China: free delivery (order over RMB 500)
OR
  • Description 
  • Contents 
  • Author 
  • Details

    Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

    Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

  • 1. An Overview of the Indicators of Advertising Performance
    2. The Hong Kong Advertising Scene
    3. Meanings of Creativity among Advertising Practitioners
    4. Branded Contents: Public Attitudes and Regulation
    5. Controversial and Offensive Advertising
    6. Advertising Regulations in Hong Kong
    7. Personal Loan Advertisements in Hong Kong: A Semiotic Study
    8. Gender Portrayal in Advertising
    9. Responses to Gendered Advertisements
    10. Children and Advertising
    11. Advertising Medical Services
    12. Advancing Social Causes through Video Games
    13. Political Advertising and Public Service Advertisements

  • Kara Chan (PhD, City University of Hong Kong) is a Professor at the School of Communication, Hong Kong Baptist University. She worked in the advertising business and as a statistician for the Hong Kong Government before she moved into academia. Her research areas are cross-cultural consumer studies and health communication. She has published seven books as well as over 140 journal articles and book chapters. She was a Fulbright scholar at Bradley University, Illinois as well as a Visiting Professor at Copenhagen Business School, Aarhus University and Klagenfurt University. Her journal articles have won five Emerald Literati Network Awards for Excellence. She received awards for Outstanding Performance in Scholarly Work at Hong Kong Baptist University in 2006 and 2014.

You may also be interested in these books:

Hong Kong Employment Law: A Practical Guide, 5th Edition
Hong Kong Employment Law: A Practical Guide, 5th Edition

List Price: HKD 1,500.00

HKD 1,350.00 Save HKD 150.00 (10%)

Building Management in Hong Kong, 3rd Edition
Building Management in Hong Kong, 3rd Edition

List Price: HKD 1,600.00

HKD 1,504.00 Save HKD 96.00 (6%)

Hong Kong Listed Company: Law and Practice
Hong Kong Listed Company: Law and Practice

List Price: HKD 1,980.00

HKD 1,861.20 Save HKD 118.80 (6%)

Commercial Litigation in Hong Kong: A Practical Guide, 2nd Edition
Commercial Litigation in Hong Kong: A Practical Guide, 2nd Edition

List Price: HKD 3,288.00

HKD 3,090.72 Save HKD 197.28 (6%)

Hong Kong Master Tax Guide 2017-2018 (26th Edition)
Hong Kong Master Tax Guide 2017-2018 (26th Edition)

List Price: HKD 900.00

HKD 765.00 Save HKD 135.00 (15%)

Butterworths Hong Kong Company Law (Winding-Up and Miscellaneous Provisions) Handbook, 3rd Edition
Butterworths Hong Kong Company Law (Winding-Up and Miscellaneous Provisions) Handbook, 3rd Edition

List Price: HKD 1,300.00

HKD 1,222.00 Save HKD 78.00 (6%)

Doing Business in China: A Quick Tax Guide
Doing Business in China: A Quick Tax Guide

List Price: HKD 600.00

HKD 564.00 Save HKD 36.00 (6%)

Negotiated Acquisitions and Buyouts
Negotiated Acquisitions and Buyouts

List Price: HKD 720.00

HKD 676.80 Save HKD 43.20 (6%)

Hong Kong Company Secretary Checklist
Hong Kong Company Secretary Checklist

List Price: HKD 788.00

HKD 740.72 Save HKD 47.28 (6%)

Hong Kong IPO: A Practical Guide, 2nd Edition
Hong Kong IPO: A Practical Guide, 2nd Edition

List Price: HKD 1,980.00

HKD 1,861.20 Save HKD 118.80 (6%)

Concise Guide: Compliance and Company Secretarial Practice of Hong Kong Private Companies
Concise Guide: Compliance and Company Secretarial Practice of Hong Kong Private Companies

List Price: HKD 2,388.00

HKD 2,244.72 Save HKD 143.28 (6%)

Hong Kong Company Law, 14th Edition
Hong Kong Company Law, 14th Edition

List Price: HKD 474.00

HKD 445.56 Save HKD 28.44 (6%)

Hong Kong Company Secretary's Practice Manual, 3rd Edition
Hong Kong Company Secretary's Practice Manual, 3rd Edition

List Price: HKD 999.00

HKD 939.06 Save HKD 59.94 (6%)

Individual Income Tax Planning for Expatriates in China, 6th Edition
Individual Income Tax Planning for Expatriates in China, 6th Edition

List Price: HKD 1,280.00

HKD 1,203.20 Save HKD 76.80 (6%)