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Social Media in the Legal Sector

Social Media in the Legal Sector Special Report

Name: Social Media in the Legal Sector
Brand: Law Society Publishing
SKU: 9781907698729
Price: 1576.25 HKD
Availability: OutOfStock
Author: Nathan Smith
ISBN: 9781907698729

By Nathan Smith

Law Society Publishing December 2013

Specifications

ISBN-13: 9781907698729
Publisher: Law Society Publishing
Publication: December 2013
Format: Paperback , 96 pages
Jurisdiction: International ? Countri(es) for reference only

Details

The use of social media has expanded rapidly and changed the way people communicate, engage and collaborate. Law firms and individual lawyers are rapidly catching up with a proliferation of law blogs - or 'blawgs' - and networking sites, particularly LinkedIn. The potential of these media for law firms, particularly in reputation management and marketing, is immense.

The key benefits of this timely special report are:

solicitor friendly guidelines on making the best use of social media across business functions including marketing, communications, PR, recruitment and HR
analysis based on extensive interviews with solicitors and marketing staff at prominent law firms
a guide to best practice in key social media platforms such as Facebook, Twitter and LinkedIn
practical instructions on writing a successful and productive blog
dedicated LinkedIn support and resource group unique to those who purchase the book.

Case studies: Social media in the following areas: Raising brand awareness;
Recruitment and HR;
Customer service;
Internal communications;
International strategy;
Monitoring of reputation;
Social media platforms - a guide to best practice: Blogging;
Facebook;
Twitter;
LinkedIn;
YouTube;
Google +;
Talking heads: Interview on the future challenges of social media: Two interviews: managing partners;
Two interviews: lawyers / solicitors;
Two interviews: marketing directors;
Two interviews: HR directors;
Conclusion;
Appendices.

About the Author

Nathan Smithis the managing director of Manchester-based social PR agency Smith & Smith PR. Nathan has produced successful social media campaigns and delivered training to organisations including The Institute of Directors, Microsoft and HSBC. Nathan has also delivered a number of presentations/ seminars to representatives of top 100 firms in London and elsewhere.

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