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Social Media in the Legal Sector

Social Media in the Legal Sector

Social Media in the Legal Sector Special Report

Author: Nathan Smith
Publisher: Law Society Publishing
ISBN: 9781907698729
Published In: December 2013
Format: Paperback , 96 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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The use of social media has expanded rapidly and changed the way people communicate, engage and collaborate. Law firms and individual lawyers are rapidly catching up with a proliferation of law blogs - or 'blawgs' - and networking sites, particularly LinkedIn. The potential of these media for law firms, particularly in reputation management and marketing, is immense.

The key benefits of this timely special report are:

solicitor friendly guidelines on making the best use of social media across business functions including marketing, communications, PR, recruitment and HR
analysis based on extensive interviews with solicitors and marketing staff at prominent law firms
a guide to best practice in key social media platforms such as Facebook, Twitter and LinkedIn
practical instructions on writing a successful and productive blog
dedicated LinkedIn support and resource group unique to those who purchase the book.

Case studies: Social media in the following areas: Raising brand awareness;
Recruitment and HR;
Customer service;
Internal communications;
International strategy;
Monitoring of reputation;
Social media platforms - a guide to best practice: Blogging;
Facebook;
Twitter;
LinkedIn;
YouTube;
Google +;
Talking heads: Interview on the future challenges of social media: Two interviews: managing partners;
Two interviews: lawyers / solicitors;
Two interviews: marketing directors;
Two interviews: HR directors;
Conclusion;
Appendices.

Nathan Smithis the managing director of Manchester-based social PR agency Smith & Smith PR. Nathan has produced successful social media campaigns and delivered training to organisations including The Institute of Directors, Microsoft and HSBC. Nathan has also delivered a number of presentations/ seminars to representatives of top 100 firms in London and elsewhere.

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