Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
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Social Media Strategies for Professionals and Their Firms The Guide to Establishing Credibility and Accelerating Relationships

By Michelle Golden
John Wiley & Sons November 2010

Specifications

ISBN-13
9780470633106
Publisher
John Wiley & Sons
Publication
November 2010
Format
Hardback , 348 pages
Jurisdiction
International ? Countri(es) for reference only

Details

Expert advice on growing your professional service firm or individual practice through social media
 
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.
 
l   Explores why the fastest and most leveragable way to expand relationships today is through the Internet
l   Provides step-by-step approaches to successful professional blogging
l   Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
l   Includes pitfalls and success stories featuring notable social media trailblazers
 
Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
 

Table of Contents

Foreword.

Introduction.

How to Use this Book.

Acknowledgments.

PART I WHAT.

What Firms Need to Know about Social Media.

CHAPTER 1 Defi ning and Understanding “Social Media”.

CHAPTER 2 Social Media Policies and Guidelines: Rules of Engagement.

CHAPTER 3 Comparing Today’s Most Popular Social Media.

PART II WHY.

The “Why” behind Using Social Media.

CHAPTER 4 Finding Business Purpose in Social Media.

CHAPTER 5 Strategy Begins with “Who”.

CHAPTER 6 Integrated Marketing Tactics.

CHAPTER 7 Case Studies and Examples.

PART III HOW.

How to Set up and Use the Tools.

CHAPTER 8 LinkedIn.

CHAPTER 9 Twitter.

CHAPTER 10 Facebook.

CHAPTER 11 Self-Publishing with Blogs.

PART IV TIPS.

Tips to Being Effective Online.

CHAPTER 12 Writing for the Web.

CHAPTER 13 Social Media Etiquette.

CHAPTER 14 Best Practices.

Notes.

Glossary.

About the Author.

Index.

About the Author

Michelle Golden is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.

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