Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Look inside TOC Index

Social Nation How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

By Barry Libert
John Wiley & Sons July 2010

Specifications

ISBN-13
9780470599266
Publisher
John Wiley & Sons
Publication
July 2010
Format
Hardback , 256 pages
Jurisdiction
International or US ? Countri(es) for reference only

Details

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:
  • Integrate social skills into existing managerial and leadership practices
  • Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise
  • Adopt new forms of social leadership across the entire organization
  • Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners
  • Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
 
 

Table of Contents

Preface.

PART 1 The Future of Business is Social.

1 Social Media Creates Real Value.

2 Why Social Skills Matter.

3 Test Your Social Skills.

PART 2 Seven Principles for Building Your Social Nation.

4 Principle 1: Develop Your Social Skills.

5 Principle 2: Let Culture Lead the Way.

6 Principle 3: Mind Your Online and Offline Manners.

7 Principle 4: Monitor and Measure Your Communities’ Contributions.

8 Principle 5: Involve Your Fans in Everything You Do.

9 Principle 6: Rely on Your Community for Growth and Innovation.

10 Principle 7: Reward Others and You Will Be Rewarded, Too.

PART 3 Start Today to Create Your Own Social Nation.

11 How to Get Started and 10 Pitfalls to Avoid.

EPILOGUE: Business and Social Become One.

Acknowledgments.

Mzinga Writing Team.

Company Index.

Subject Index.

About the Author

BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.
Out of stock
This title is currently unavailable for purchase.
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Save