Name: Sponsorship Seeker's Toolkit Third Edition
Brand: McGraw Hill
SKU: 9780070138605
Price: 380.00 HKD
Availability: OutOfStock
Author: Kim Skildum-Reid; Anne-Marie Grey
ISBN: 9780070138605

Sponsorship Seeker's Toolkit Third Edition

Edited by Kim Skildum-Reid · Anne-Marie Grey

McGraw Hill December 2007

Specifications

ISBN-13: 9780070138605
Publisher: McGraw Hill
Publication: December 2007
Format: Paperback , 232 pages
Jurisdiction: International ? Countri(es) for reference only

Details

How do you improve on a `bible'' This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the `bible of sponsorship'.

How do you improve on a `bible'' This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated.

This Toolkit is full of easy-to-use tools, techniques, resources, and templates'many of them on the accompanying CD-ROM'to create a complete framework for the novice, and enhance the skills of seasoned professionals.

About the Author

Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestsellers, The Ambush Marketing Toolkit and The Sponsor's Toolkit, both published by McGraw-Hill.