Starting a Tech Business A Practical Guide for Anyone Creating or Designing Applications or Software

Name: Starting a Tech Business
Brand: John Wiley & Sons
SKU: 9781118205556
Price: 300.00 HKD
Availability: OutOfStock
Author: A. Cowan
ISBN: 9781118205556

By A. Cowan

John Wiley & Sons March 2012

Specifications

ISBN-13: 9781118205556
Publisher: John Wiley & Sons
Publication: March 2012
Format: Paperback , 288 pages
Jurisdiction: International ? Countri(es) for reference only

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The non-technical guide to building a booming tech-enabled business

Starting a technology-enabled business is cheaper and easier than ever before. Technology-enabled businesses offer one of today's best available means to create wealth, and the successful application of technology increasingly separates an industry's winners from its losers. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction.

Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires careful product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You'll learn:

How to apply today's leading management frameworks to a tech business
How to ask the right questions about technology selection and product architecture
Strategies to leverage what your technology ecosystem has to offer
How to carefully define the roles on your team, and then effectively evaluate candidates
The most common disconnects between engineers and business people and how to avoid them
How you can apply process design to your tech business without stifling creativity
The steps to avoid the most common pitfalls tech founders encounter

Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

Acknowledgements

Introduction

Who should read this? Why?

What is a “technology system”?

Leveraging Industry Shifts

What will I get out of these chapters?

Who is the author?

Chapter 1: The Idea

Confront the Lawn Gnome of Indolence

Conception

Reality Testing

Footprint

Germinating

Engaging Moonlighters

Beta Customers

Checklist

Specialty Reading by Topic

Chapter 2: The Strategy

Saddle the Racehorse of Blind Progress

What Strategy?

Squaring the Four P’s

Company Strategy

Bargaining Power of Suppliers

About the Author

ALEX COWAN is the founder and CTO of Leonid Systems, a software company providing solutions to the world's largest communications providers. He has worked with companies ranging from start-ups to Fortune 100s, improving their competitive advantage in a fast-changing high-tech landscape. He lives in Aptos, California, and can be reached at www.alexandercowan.com.

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Starting a Tech Business A Practical Guide for Anyone Creating or Designing Applications or Software

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Table of Contents

About the Author