Strategic Management of Technology and Innovation (5th Edition)

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

Features:

• The best, most current collection of cases and readings can be found in this comprehensive volume, which simplifies the task of a faculty member putting together a course and having timely, relevant, and engaging materials. See the table of contents for complete list of cases and readings'25% of the material is new. New material has been italicized.
• Part One includes 3 new cases and one new reading, all within the Technological Innovation and Strategy section.
• Part Two includes seven new cases and two new readings. Two of the new cases appear in the Technological Evolution section (related to MySQL Open Source Database); Two are in the Industry Context section; Three are in the Strategic Action section, as are the two new readings. They cover companies such as Infosys Consulting, Charles Schwab, HP and Compaq.
• Includes two new readings in the Linking New Technology and Novel Customer Needs section, as well as a new case on GolfLogix. The section on Internal Corporate Venturing includes a new case on Pitney Bowes Inc.
• Part Five has a new case and a new reading in the New Product Development section (Vitreon Corporation); It also has two new cases in the Building Competende/Capabilities Through New Product Development (ITC, Genetech).
• Part Five has 3 new cases (Intel Centrino, SAP, and Nike's Global Women's Fitness Business)
• Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies.
• Premier authorship and reputation.