Tell It Well: Mastering Story, Audience and Influence Online
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Tell It Well Mastering Story, Audience and Influence Online

By Jay Oatway
John Wiley & Sons April 2012

Specifications

ISBN-13
9781119940715
Publisher
John Wiley & Sons
Publication
April 2012
Format
Hardback , 256 pages
Jurisdiction
International or US ? Countri(es) for reference only

Details

How to craft social media messaging that will engage your audience and make you a leader in your field 

From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You’ll build the kind of online relationships and influence that will boost your impact, influence, and career. You’ll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow.

Table of Contents

Introduction ix

Part One – Story: Tell It Well 1

1. Why We Must Share 3

2. A Better Story Of You 17

3. Social Media Is Like A Cocktail Party 39

4. On With The Show 47

5. Whose Story Is It? 63

6. How To Never Run Out Of Interesting

Things To Talk About 73

7. Don’t Just Tell. Perform! 85

Part Two – Community: Wowing Your Audience 95

8. Finding Your Community 97

9. Make Your ‘Story’ Feel More Like Service 111

10. Friend Relationship Management 121

11. Friends In Need 133

12. Don’t Be A Social Media Snob 145

13. Take It Outside 157

Part Three – Influence: Pulling Back The Curtain 165

14. What Is Influence? 167

15. It’s True: Size Does Matter 189

16. Solving The Underpants Problem 207

17. All Aboard the Social Train 217

References 221

About Jay Oatway 229

Index 231

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