The Art of Retailing

Organised retailing, while still in its infancy in India, has shown remarkable growth over the past few years and is most definitely poised to become one of the largest sectors in the country. Industry estimates put the figures at a staggering $36 billion in the next 10 years. During this gestation period, much experimentation and learning is taking place. Adoption of information technology, imitation of some of the most successful international retailing and much trial and error will make the industry grow organically. With all this rapid development taking place, one thing is certain-the early players will undoubtedly have the advantage!

As more and more global retail conglomerates enter the Indian business arena, upgrading the present form of retail outlets is the need of the hour. And with the consumers becoming more service conscious, the retail sector is bound to witness a drastic change.

The Art of Retailing captures the current landscape of retaining in India, and highlights the infrastructural impediments. It dwells on to international retailing as it exists today and compares it with the current Indian retail industry. Included too are some of the world's best retail practices on the art of inventory management-critical to organized retailing. Apart from this, a detailed step-by-step approach has been provided on setting up and successfully managing a retail enterprise-large or small.

With this coverage the book will serve as a useful reference for all prospective retailers, retail professionals, marketing professionals, consumer product companies, and students of retail management.