Name: The Business Plan Workbook
Brand: Kogan Page
SKU: 9780749464615
Price: 325.00 HKD
Availability: OutOfStock
Author: Colin Barrow; Paul Barrow; Robert Brown
ISBN: 9780749464615

The Business Plan Workbook The Definitive Guide to Researching Writing up and Presenting a Winning Plan

Edited by Colin Barrow · Paul Barrow · Robert Brown

Kogan Page April 2012

Specifications

ISBN-13: 9780749464615
Publisher: Kogan Page
Publication: April 2012
Format: Paperback , 352 pages
Jurisdiction: International ? Countri(es) for reference only

Details

The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from entrepreneurs and larger businesses.

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is theessential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.

About the Author

Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA programme. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, and The 30 Day MBA,both published by Kogan Page.

Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.