The Cambridge Handbook of Algorithmic Price Personalization and the Law

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The Cambridge Handbook of Algorithmic Price Personalization and the Law

Edited by Fabrizio Esposito · Mateusz Grochowski
Cambridge University Press March 2025

Specifications

ISBN-13
9781009367899
Publisher
Cambridge University Press
Publication
March 2025
Format
Hardback
Jurisdiction
U.K. ? Countri(es) for reference only

Details

In the current digital era, the growth of digital commerce and the data-driven economy has created new opportunities for firms to predict consumer behavior, including their willingness to pay a certain price. This practice of algorithmic pricing has become a widespread business model, raising concerns among economists and lawyers about its impact on the market and society.

The Cambridge Handbook of Algorithmic Price Personalization and the Law is a comprehensive overview of the key debates surrounding algorithmic pricing, written by a multidisciplinary group of scholars with expertise in legal, economic, data science, and marketing research. The Handbook critically examines existing knowledge, identifies weaknesses, and proposes feasible alternatives for legal analysis, market regulation, and protection of vulnerable individuals. This comprehensive overview of algorithmic pricing is a one-stop reference for the political and legal community.

  • Offers the first comprehensive analysis of algorithmic price personalization in the existing literature
  • Provides a multidisciplinary view on algorithmic price personalization by merging legal analysis with insights from other social sciences
  • Helps readers understand advantages and weak spots of the current regulatory approaches towards algorithmic price personalization

Table of Contents

Introduction Algorithmic Price Personalization: From Laesio Enormis to Laesio Algorithmica? Mateusz Grochowski and Fabrizio Esposito

Part I. Understanding the Phenomenon:
1. What is the Problem with Price Personalization? Aditi Bagchi
2. The Economics of Price Personalization: Theory and Evidence, Pedro Brinca, Joao Ricardo Costa Filho and Luis F. Martinez
3. Price Personalization vs. Contract Terms Personalization: Mapping the Complexity, Antonio Davola, Fabrizio Esposito and Mateusz Grochowski
4. Personalized Pricing in the Age of Big Data: A Technical Perspective, Qiwei Han
5. The Rise and Fall (?) of the Impersonal Price, Giacomo Tagiuri

Part II. EU Law Perspectives on Price Personalization:
6. Beyond the Price Tag: Personalised Pricing and the Pre-contractual Rights of Consumers and Data Subjects Under EU Law Agnieszka Jablonowska, Francesca Lagioia, Giovanni Sartor
7. Personalized Prices and Contractual Controls in EU Consumer Law, Fernando Gomes Pomar and Mireia Artigot i Golobardes
8. EU Competition Law and Personalized Pricing, Mariateresa Maggiolino and Valeria Caforio

Part III. Beyond the European Union:
9. Personalized Pricing in Brazil, Bruno Meyerhof Salama and Leda Batista da Silva
10. The (il)Legality of Algorithmic Personalized Pricing: A Canadian Perspective, Pascale Chapdelaine
11. Algorithmic Price Personalization in China, Jiangqiu Ge
12. Price Personalization – An Indian Perspective, Pratiksha Ashok and Sunitha Abhay Jain
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