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The Cambridge Handbook of International and Comparative Trademark Law

Name: The Cambridge Handbook of International and Comparative Trademark Law
Brand: Cambridge University Press
SKU: 9781108423090
Price: 2761.59 HKD
Availability: InStock
Author: Irene Calboli; Jane C. Ginsburg
ISBN: 9781108423090

Edited by Irene Calboli · Jane C. Ginsburg

Cambridge University Press September 2020

Specifications

ISBN-13: 9781108423090
Publisher: Cambridge University Press
Publication: September 2020
Format: Hardback
Jurisdiction: U.K. ? Countri(es) for reference only

Also available as

Paperback

Details

Trade in goods and services has historically resisted territorial confinement, but trademark protection remains territorial, albeit within an increasingly important framework of multilateral treaties. Trademark law therefore demands that practitioners, policy-makers and academics understand principles of international and comparative law. This handbook assists in that endeavour, with chapters describing and critically analyzing international and regional frameworks, and providing comparative perspectives on the substantive issues in trademark law and related fields, such as geographic indications, advertising law, and domain names.

Chapters contrast common law and civil law approaches while focusing on the US and EU trademark systems in light of the role these systems have played in the development of trademark laws. Additionally, this handbook covers other jurisdictions, both common law and civil law, on the Asia-Pacific, African, and South American continents. This work should be read by anyone seeking a better understanding of trademark law around the world.

Foreword - Lord Justice Richard Arnold; Preface - Irene Calboli and Jane C. Ginsburg; Part One. international aspects of trademark protection: historical perspectives and current developments; 1. The Trademark Provisions in the Paris Convention for the Protection of Industrial Property; Sam Ricketson; 2. A Look at the Trademark Provisions in the TRIPS Agreement; Daniel J. Gervais; 3. The Internationalisation of Trademark Protection: Mapping and Documenting Twenty-Five Years of (Post-Paris Convention and) Post-TRIPS Trademark Agreements; Susanna H.S. Leong; 4. The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements; Susy Frankel; 5.
The Protection of Well-Known Marks under International Intellectual Property Law: Frederick Mostert; 6. Regional Trademark Protection: Comparing Regional Organizations in Europe, Africa, South East Asia, and South America; Irene Calboli and Coenraad Visser; 7. Territoriality and Supranationality: Judicial and Legislative Competence in International Trademark Disputes; Edouard Treppoz and Jane C. Ginsburg; 8. Alternative Dispute Resolution for Trademark Disputes; Jacques de Werra; Part Two. Comparative perspectives on trademark protection: convergence and (remaining) divergence; i. The Nature and Functions of Trademarks; 9. Trademark Functions in European Union Law; Annette Kur; 10. The Function of Trademarks in the United States; Graeme B. Dinwoodie; ii. Signs That Can Be Protected as Trademarks; 11. Protectable Trademark Subject Matter in Common Law Countries and the Problem with Flexibility; Lisa P. Ramsey; 12. Signs Eligible for Trademark Protection in the European Union: Dysfunctional Incentives and a Functionality Dilemma; Martin Senftleben; iii. Public Policy Limitations of Trademark Subject Matter; 13. Public Policy Limitations on Trademark Subject Matter: A US Perspective; Christine Haight Farley; 14. Public Policy Limitations on Trademark Subject Matter: An EU Perspective; Jens Schovsbo and Thomas Riis; iv. The Relationship between Trademarks and Geographical Indications; 15. Sui Generis or Independent Geographical Indications Protection; Dev S. Gangjee; 16. Does the Unfair Competition Approach to Geographical Indications of Origin Have a Future?; Kimberlee Weatherall; v. Certification and Collective Marks; 17. Anglo and EU Frameworks for Certification and Collective Trademarks; Graeme W. Austin; 18. Certification and Collective Marks in the United States; Margaret Chon; vi. The Relationship between Trademark Law and Advertising Law; 19. Trademark Law and Advertising Law in the European Union: Conflicts and Convergence; Ansgar Ohly; 20. The False Advertising/Trademark Law Interface at Common Law; Rebecca Tushnet; vii. The Relationship between Trademark Law and the Right of Publicity; 21. Commercial Exploitation of the Human Persona in the United States: Who Needs Trademarks When You Have the Right of Publicity?; David Tan; 22. Commercial Exploitation of the Human Persona in European and French Law: Who Needs Trademarks When You Have Personality Rights?; David Lefranc; viii. Trademarks and Domain Names; 23. Legal Regulation of Internet Domain Names in North America; Jacqueline D. Lipton; 24. Domain Name Dispute Resolution in Mainland China and Hong Kong; Jyh-An Lee; ix. Overlapping Rights; 25. Relationship between Trademark Law and Copyright/Design Law: Trademark Protection for Ornamental Shapes?; Estelle Derclaye and Ng-Loy Wee Loon; 26. Overlapping Copyright and Trademark Protection in the United States: More Protection and More Fair Use?; Jane C. Ginsburg and Irene Calboli; x. Theories Underlying the Standards for Trademark Infringement; 27. Misappropriation-Based Trademark Liability in Comparative Perspective; Jeremy N. Sheff; 28. The Doctrine of Instruments of Fraud in Historical Perspective; Lionel Bently; xi. Trademark Dilution; 29. US Anti-Dilution Law in Historical and Contemporary Context; Sandra L. Rierson; 30. Dilution and Damage beyond Confusion in the European Union; Anselm Kamperman Sanders; xii. Secondary Trademark Liability; 31. Approaches to Secondary Liability for Trademark Infringement: Common Law Evolution; Stacey Dogan; 32. Approaches to Secondary Liability for Trademark Infringement: A Limited Harmonization under European Union Law; Miquel Peguera; xiii. Trademark Defenses; 33. Valuing the Freedom of Speech and the Freedom to Compete in Defenses to Trademark and Related Claims in the United States; Jennifer E. Rothman; 34. Limitations to Trademark Protection as Defences to Infringement; Jennifer Davis; xiv. The Principle of Exhaustion of Trademark Rights; 35. Common Law and Civil Law Approaches to Trademark Exhaustion in Europe: The Distribution Function of Trademarks; Apostolos G. Chronopoulos and Spyros M. Maniatis; 36. The Relationship between Trademark Exhaustion and Free Movement of Goods: A Review of Selected Jurisdictions and Regional Organizations; Irene Calboli; xv. Trademark Transactions; 37. Trademark Transactions in Common Law Countries: Liberalisation and Its Limits; Robert Burrell and Michael Handler; 38. Civil Law Perspectives on Trademark Transactions; Nicolas Binctin; Index