Preface.
Acknowledgments.
Introduction.
Chapter 1 Foundations.
The Purpose of Strategy.
The Role of the CEO.
The Five Choices That Shape Strategy.
A Strategic Management Framework.
Chapter 2 The Economics of Strategic Management.
Economic Profit.
Economic Profit and Strategy Valuation.
The Financial Drivers of Economic Profit and Equity Value.
The Strategic Drivers of Economic Profit and Equity Value.
Dealing with Mythology.
Chapter Summary.
Chapter 3 Choosing the Right Performance Objectives.
Aspirations.
Business Unit Objectives.
Company Objectives.
The Tyranny of Top-Down Targets.
Chapter Summary.
Chapter 4 Making the Right Participation Choices.
General Considerations.
Assessing Participation Opportunities.
Offering Choices.
Geographic Market Choices.
Customer Segment Choices.
Corporate Center Participation Choices.
Chapter Summary.
Chapter 5 Making the Right Positioning Choices.
Positioning Choices and Competitive Advantage.
Business Models.
Execution Capabilities.
Corporate Positioning Choices.
Chapter Summary.
Chapter 6 Making the Right Organizational Choices.
The Institutional Imperative.
Governance Practices.
Executive Processes.
Executive Capabilities.
Chapter Summary.
Chapter 7 Making the Right Risk Management Choices.
Clarifying “Risk”.
Setting Risk Thresholds.
Portfolio Choices.
Balance Sheet Choices.
Ethical Choices.
Chapter Summary.
Chapter 8 Making It Work.
Conditions Conducive to Success.
Priorities for Change.
The Prize.
Chapter Summary.
Appendix I: Economic Profit Growth, Earnings Growth, and Total Shareholder Returns.
The Data.
The Analysis.
Discussion of the Results.
Appendix II: Economic Profit and Equity Value.
Valuation Models.
Maximizing Economic Profit Growth versus Maximizing Equity Value.
Valuation Issues.
Appendix III: Economic Profit and Equity Value: Illustration.
Appendix IV: Reorganizing the Corporate Center.
The Need for Change.
Creating a New Model of the Center.
Conclusion.
Appendix V: CEO Pay Practices: An Alternative.
Typical Package.
An Alternative Approach.
Illustrative Compensation Plan.
Alerting The Board Early and Often.
Notes.
Index.