The China Casebook

Author: Wilfried Vanhonacker
Publisher: McGraw Hill Higher Education
ISBN: 9780071237628
Published In: January 2004
Format: Paperback , 368 pages
Jurisdiction: China ? Disclaimer:
Countri(es) stated herein are used as reference only

Out of stock

Description
Contents
Author

Details

The China Casebook contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises while others are foreign investment enterprises.

Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don'ts of operating in China.

Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.

Preface

Acknowledgments

About the Author

Synopsis of the Cases

China 2000: An Overview

1.    CRE Beverage Ltd.: South African Breweries' Strategy in China

2.    Hong Kong's Airport Express Train

3.    Beijing Textile Group

4.    Looking into a Mirror or through a Glass' Understanding Cultural Differences in Foreign-funded Enterprises in China

5.    Cyberway Computer Communications Co. Ltd.

6.    Fudjian Industrial Securities Company

7.    Hang Cheong Surveyors Ltd.

8.    Kodak in China (A)

9.    Kodak in China (B): A Billion for a Billion

10.    Kodak in China (C)

11.    Shanghai Museum

12.    Guangzhou Peugeot Automobile Co. Ltd.: Partnership Breakdown

13.    Roland Berger (Shanghai) International Management Consultants Ltd.

14.    Shanghai Automotive Industry Corporation (A)

15.    Shanghai Automotive Industry Corporation (B): Shanghai General Motors

16.    www.Shanghai-ed.com

17.    Shanghai Famous Pops

18.    The Stone Group's Diversification Strategy: Caught between a Rock and a Hard Place

19.    Tony Roma's in Shanghai

20.    Beijing Wangfujing Department Store (Group) Co. Ltd.

Wilfried Vanhonacker
Wilfried R. Vanhonacker is recognized worldwide as a leading scholar in the field of marketing science. He gained a PhD in Management from Purdue University (Indiana, US) in 1979. Before joining HKUST, Professor Vanhonacker was on the faculties of Columbia University's Business School and INSEAD (Fountainebleau, FRANCE). He is currently Professor of Marketing and Senior Wei Lun Fellow at HKUST in Hong Kong. In the early 1990s he played a key role in developing and establishing the China-Europe International Business School (CEIBS) in Shanghai, PRC. From 1990 to 2001, he took leave from HKUST to be dean of CEIBS.