The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off

Name: The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off
Brand: Cambridge University Press
SKU: 9781316504987
Price: 428.74 HKD
Availability: InStock
Author: David Tan
ISBN: 9781316504987

By David Tan

Cambridge University Press December 2018

Specifications

ISBN-13: 9781316504987
Publisher: Cambridge University Press
Publication: December 2018
Format: Paperback
Jurisdiction: U.K. ? Countri(es) for reference only

Also available as

Hardback

Details

Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame.

Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality.

Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

1. Introduction to the phenomenon of the contemporary celebrity

2. Relevant insights from cultural studies on contemporary fame

3. The right of publicity in the United States

4. Right of publicity and use of identity

5. Right of publicity and appropriation of commercial value of identity

6. Right of publicity and freedom of speech under the First Amendment

7. Cultural studies and the common law passing off action

8. Twenty-first century challenges: digital fandom, social media and fantasy video games

9. Conclusions.

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