Name: The Economic Regulation of Broadcasting Markets
Brand: Cambridge University Press
SKU: 9780521696340
Price: 466.44 HKD
Availability: OutOfStock
Author: Paul Seabright
ISBN: 9780521696340

The Economic Regulation of Broadcasting Markets Evolving Technology and Challenges for Policy

By Paul Seabright

Cambridge University Press April 2007

Specifications

ISBN-13: 9780521696340
Publisher: Cambridge University Press
Publication: April 2007
Format: Paperback
Jurisdiction: U.K. ? Countri(es) for reference only

Details

New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements.

Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates?

Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.