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The Handbook of European Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets 4th Edition

The Handbook of European Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets 4th Edition

Author: Adam Jolly; Jeremy Philpott
Publisher: Kogan Page
ISBN: 9780749470456

Previous Edition ISBN: 9780749464158
Published In: July 2015
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

HKD 714.87

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When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures. In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found.

For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as:

how to design an IP strategy
how to capture and secure IP
how to capitalise on new technologies - how to combine different types of IP
whether to adopt a national, European or global focus how to engage in partnerships and competitions
how to source ideas from the research base
how to retain exclusivity within open innovation
which model to adopt in reaching the market
how to negotiate IP within contracts
how put a value on IP
how to raise funds with IP
how to resolve disputes