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The Hashtag Hustle: Law and Policy Perspectives on Working in the Influencer Economy

The Hashtag Hustle: Law and Policy Perspectives on Working in the Influencer Economy

Author: Christian Fieseler; Catalina Goanta; Taylor Annabell; Isabelle Wildhaber
Publisher: Edward Elgar Publishing
ISBN: 9781035332809
Published In: January 2025
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

List Price: HKD 1,300.00

HKD 1,261.00 Save HKD 39.00 (3%)

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Description
Contents

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This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.

Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.

Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

Introduction: The multifaceted nature of the book’s phenomenon 1

Taylor Annabell, Christian Fieseler, Catalina Goanta and Isabelle Wildhaber

PART I. A THEORETICAL FRAMEWORK FOR INFLUENCER LABOUR

Amplified visibility 13

Veronica Barassi

The composite careers of social media content creators 32

Lucia Bainotti

The shelf lives of wanghong 50

Sijun Shen and Crystal Abidin

PART II. EMPIRICALLY MAPPING INFLUENCER LABOUR: EVIDENCE, PRACTICES AND HARMS

Market incentives and advertising disclosure regulations 71

Daniel Ershov