The Law of Reputation and Brands in the Asia Pacific

Name: The Law of Reputation and Brands in the Asia Pacific
Brand: Cambridge University Press
SKU: 9781107017726
Price: 756.47 HKD
Availability: OutOfStock
Author: Andrew Kenyon; Megan Richardson; Loon Ng-Loy Wee
ISBN: 9781107017726

Edited by Andrew Kenyon · Megan Richardson · Loon Ng-Loy Wee

Cambridge University Press March 2012

Specifications

ISBN-13: 9781107017726
Publisher: Cambridge University Press
Publication: March 2012
Format: Hardback
Jurisdiction: Asia ? Countri(es) for reference only

Details

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.

Contents:: Part I. Trade Marks and Brands; 1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and costs of trade marks and brands Christine Greenhalgh; Part II. Personal Reputation; 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan; 4. No personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part III. Brands and Personality; 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction rights in US trade mark law Graeme W. Austin; 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney; Part IV. Measures; 10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster; 11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson; Part V. New Horizons; 12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart; 13. Branding traditional peoples' traditional knowledge Susy Frankel.