The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
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The New Relationship Marketing How to Build a Large, Loyal, Profitable Network Using the Social Web

By Mari Smith
John Wiley & Sons September 2011

Specifications

ISBN-13
9781118063064
Publisher
John Wiley & Sons
Publication
September 2011
Format
Hardback , 272 pages
Jurisdiction
International ? Countri(es) for reference only

Details

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.

If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

  • Outlines how to become a significant "center of influence" for your customers and prospects
  • Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away
  • Details the unique cultures of Facebook, Twitter, and other popular online platforms
  • Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch

Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Table of Contents

Part I: Relationship Marketing Basics.

Chapter 1: What Is The New Relationship Marketing And Why Is It Crucial To Businesses Today?

Chapter 2: How To Get Started In Relationship Marketing And Overcome Your (Perfectly Reasonable) Fears.

Chapter 3: The New Business Skills Everyone Needs.

Chapter 4: How To Stay Connected Without Going Crazy: Protecting Your Time And Privacy.

Part II: 9 Steps To Significantly Growing Your Business Through Relationship Marketing.

Chapter 5: Step 1: Create Your Compelling Relationship Marketing Plan.

Chapter 6.

Chapter 7: Step 3: Assess And Improve The Basics Of Your Online Persona.

Chapter 8: Step 4: Build Your Network And Become A Center Of Influence.

Chapter 9: Step 5: Become An Authority Through Quality Content.

Chapter 10: Step 6: Turn Fans, Friends, And Followers Into Paying Customers.

Chapter 11: Step 7: Go Offline: Develop Your In-Person Business Activity And Integrate With Your Online Marketing.

Chapter 12: Step 8: Protect Yourself From The Dark Side Of The New Web.

Chapter 13: Step 9: Implement Advanced Relationship Marketing Techniques And Become A Top Industry Leader.

Chapter 14: Conclusion: How To Adapt As Technology Changes - The Future Of Relationship Marketing.

About the Author

Mari Smith is a passionate social media leader, specializing in relationship marketingand Facebook mastery. She is coauthor ofFacebook Marketing: An Hour A Day. ???Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing.

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