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The New Technology Elite

The New Technology Elite How Great Companies Optimize Both Technology Consumption and Production

Author: Vinnie Mirchandani
Publisher: John Wiley & Sons
ISBN: 9781118103135
Published In: March 2012
Format: Hardback , 378 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage

Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered "consumer" tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

Contrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group
Reveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage
Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers
Other titles by Vinnie Mirchandani: The New Polymath: Profiles in Compound-Technology Innovations

If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.

Preface

Acknowledgments

Part I The Convergence of Technology Production and Consumption

Chapter 1 : The New Monday Morning Quarterback

Case Study: UPS - That's Technology “Amore”

Chapter 2: The “Industrialization” of Technology

Case Study: HP – The Quest for a “10 out of 10” Supply Chain

Chapter 3: From Amazon to Zipcar – No Industry Untouched

Case Study: Roosevelt: Innovation Island

Chapter 4: Australia to Zanzibar – No Country for Old Products

Case Study: Estonia's "Tiigrihüpe" - Tiger Leap “George Washington”

Chapter 5: Convergence, Crossover and Beyond

Guest Columns: Crossover Executive Perspectives:

Tony Scott (CIO, Microsoft)

Vijay Ravindran (Chief Digital Officer, Washington Post Co.)

Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps and Three Ss

Chapter 6: Elegance in a World of Flashing 12s

Case Study: Virgin America: Redefining Elegance in Flying

Chapter 7: Exponential Leveraging Ecosystems

Case Study:RIM's Evolving Ecosystem

Chapter 8: Efficiency Amidst Massive Technology Waste

Case Study: Facebook's Hyper-efficient Data Center

Chapter 9: Mobile: If It's Tuesday It Must Be Xiamen

Case Study: The Boeing 787 and HCL Technologies

Chapter 10: Maverick: No Rules. Just Right.

Case Study: Apple- A Thousand “Nos” and Ten Gutsy “Yeses”

Chapter 11: Malleable: Business Model Innovation

Case Study: Valence Health

Chapter 12: Physical: Why Test Driving Is Still Important Even in a Digital World

Case Study: Taubman Shopping Centers

Chapter 13: Paranoid, but Not Paralyzed

Case Study: Wireless Aerial Surveillance Platform

Chapter 14: Pragmatic: When Attorneys Influence Technology Even More Than Engineers

Guest Column: Legal Considerations in Technology Product Launches - Benjamin Kern

Chapter 15: Speed in a New Era of Perishability

Case Study: Corning: The Gorilla ® Glass Rocket Ride

Chapter 16: Social, Amidst Chatty Humans and Things

Case Study: Lexmark Genesis: A Printer for our Social Times

Chapter 17: Sustainable: Mining the Green Gold

Case Study: Google’s Green initiatives

Part III: Outside Influences on the Technology Elite

Chapter 18: Making Regulators More Tech-Elite

Case Study: 3M's “Periodic Table”

Chapter 19: Society's Changing View of Technology

Guest Column: Smart Products Consumers Can Trust - Prof Mary Cronin

Chapter 20: Market Analysts Morphing

Case Study: Amazon 2010 Shareholder Letter

Conclusion: Endgame- “Welcome to the NFL”

Notes

About the Author

Index

VINNIE MIRCHANDANI has been called "The King of Wow" for his keen eye for technology-enabled innovation. His blog, New Florence. New Renaissance, has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, The New Polymath (Wiley), was widely praised as an "innovation firehose." He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, Bloomberg Businessweek, Financial Times, and other executive and technology publications.